1 / 31

HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING

HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING. MOBILE DISPLAY ADVERTISING SOLUTION. Get Seen Get Found Get Action. MEDIA TIVE is a DIGITAL MARKETING COMPANY PROVIDING PERFORMANCE SERVICES AND ACCESS TO MEDIA PLATFORMS. MEDIATIVE’S Shopper Funnel. What unifies our story?.

guillaume-jair
Download Presentation

HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HYPER-LOCAL MOBILEKNOCK, KNOCK, KA-CHING MOBILE DISPLAY ADVERTISING SOLUTION

  2. Get Seen Get Found Get Action MEDIATIVE is a DIGITAL MARKETING COMPANY PROVIDING PERFORMANCE SERVICES AND ACCESS TO MEDIA PLATFORMS.

  3. MEDIATIVE’S Shopper Funnel What unifies our story? • TOP OF FUNNEL - Pre-Market: a customer who is imminently entering the marketplace for a specific item / brand. The right ad, at the right place, at the right time, for the right consumers at scale. BOTTOM OF FUNNEL - In-Market: a customer who has entered the marketplace for a specific item / brand.

  4. I want my business to get seen and known by more people. I want my business to get found by more prospects. I want to get actionfrom more customers. YOUR BUSINESS NEED IS OUR FOCUS

  5. GET SEEN, GET FOUND, GET ACTION. • MEDIATIVE’S HYPER-LOCAL MOBILE ADVERTISING SOLUTION • Target pre-market and in-market audiences with geographically, environmentally, and timely relevant messages (whereand?) whenthey are most likely to react.

  6. WHAT IS MOBILE DISPLAY? 1 1 Mobile banners are displayed across thousands of mobile websites and apps and appear only when people have these open. There is usually only one mobile banner present per page of content. It is non-intrusive and is not a pop up text message. Once clicked on, mobile banners drive to a mobile landing page or mobile website that can provide educational content or transactional functionalities. Mobile websites do not need the same content or # of pages as a desktop website. 2 2

  7. MOBILE INVENTORY IN CANADA 88MM Mobile banner impressions per month 10% 25% from BC from QC 9% 49% from AB from ON

  8. HYPER LOCAL MOBILEA UNIQUE APPROACH COMBINING LOCAL WITH MOBILE We target any user within this zone on any webpage or app that they visit when within this zone MESSAGE 1 And we can push different messages depending on specified variables(e.g. location, time of day, etc). MESSAGE 2 We create a geo-zone as small as 100m around an address MESSAGE 3

  9. ADVERTISE TO LOCAL MARKETS IN DEFINED ZONES Shop the possibilities. Holiday specials at Hundreds of stores at

  10. HOW IT WORKS 1 Publishers puts their ad inventory on an ad exchange 2 Users turns on “Location Services” within their mobile device settings. 320x50 or 728x90 3 Code on publisher page identifies physical location where the mobile page was loaded 4 Mediative algorithms merge WiFi, Triangulation and Lat/Long data cues to 100m geo-zones 5 Mediative aggregates these 100m geo-zones into broader location groups matched to consumer intent 6 If location where page loads matches campaign targets, Mediative bids for placement on ad exchange

  11. WHAT YOU GET 1 A Mediative-expert built strategy that outlines locations, environments and times consumers are most likely to respond to your offer. 2 Geo-zones we have built off Yellow Pages business listings (as small as 100m) around the locations that we have identified. 3 Real-time data feeds built into our geo-zones delivery algorithms that identify current weather, traffic and pollen levels. 4 Real-time display ad pushes (320x50 and 728x90) when a consumer opens up a mobile webpage/app. AD COPY 1 AD COPY 2

  12. THE GEO-ZONES WE’VE ALREADY BUILT • Financial Institutions • Auto Dealerships • Garage & Repair Centres • Residential Zones/The Suburbs • Nurseries & Daycare • Pools & Parks • Elementary & High Schools • Business Districts • Airports • Hotels • Conference Centres • Shopping Malls • Electronic Stores • Grocery Stores • Yoga, Pilates & Dance Studios • Spas & Hair Salons • Universities • Nightlife Zones • Casinos/Racetracks • Movie Theatres • Hospitals & Clinics • Gyms & Fitness Centers • Sports Arenas • Pubs & Bars • Home Renovation Stores • Real Estate Agents VISITHYLOMO.MEDIATIVE.COMTO DISCOVER NUMBER OF IMPRESSIONS BY ZONE. GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS PER YOUR CAMPAIGN OBJECTIVES.

  13. HYLOMO LIFESTYLE ZONES • Airports • Hotels • Shopping Malls • Big-Box Retailers • Electronic Stores • Auto Garages & Repair Centres • Home Renovation Store • Gyms & Fitness Centres • Yoga Pilates & Dance Studios • Spas & Hair Salons • *New Parents (Pre-natal clinics, Baby stores, etc) • Elementary Schools • High Schools • Colleges & Universities • Financial Institutions • Quick-Serve Restaurants • Supermarkets/Grocery Stores • Hospitals & Clinics • Pharmacies • Movie Theatres • Sporting Arenas • Casinos & Racetrack • Nightlife Zones GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS NEEDED BY YOUR CAMPAIGN OBJECTIVES.

  14. Mediative In Dealership Influencer Hyper Local Mobile: Consider the power of influencing & educating your in store shopper. WARRANTY ALL-WHEEL DRIVE 0% FINANCING Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters of your specific location in real time – helping you to influence their basket size & composition, while educating them about your offering.

  15. Mediative Competitive Hyper-Local Mobile: Consider the power of being able to place advertising at your competitor`s locations. Get your groceries and more at Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters of your specific competitive retailor locations in real time – helping you to convert them to your brand with specific messaging / creative.

  16. Mediative Point of Market Entry (POME) Hyper-Local Mobile: Consider the power of being able identify & capture a shopper just as they are entering your market. Mom!: Barbie on at Wal-Mart today! Bring Barbie home to your princess today! You’re 3 KMS away from Barbie on Sale at Target today! Via our Hyperlocal Mobile offering, we can geo-target perspective shoppers to within 100 meters of your locations showing an endemic pre-market interest in your brand.

  17. HYLOMO CASE STUDY

  18. OBJECTIVE: INCREASE ENGAGEMENT WITH YOUNG, HIP, TRENDY TARGET 1 REACH MASS AUDIENCE: CALGARY STAMPEDE 2 REACH IN-MARKET CONSUMERS: OSHEAGA 3 REACH IN-MARKET CONSUMERS @ PARTNER RETAILERS

  19. 1 REACH A MASS AUDIENCE: CALGARY STAMPEDE WANNA WIN A NEW SMARTPHONE? 0.22% CTR (vs. 0.47% telecom standard) only31,755 imp delivered due to crowd density

  20. 2 REACH MASS AUDIENCE: OSHEAGA 0.24% CTR (vs. 0.47% telecom standard) FOLLOW US ON INSTAGRAM TO WIN AT OSHEAGA! only229,228 imp delivered due to crowd density

  21. 3 REACH IN-MARKET CONSUMER: H&M 0.89% CTR (vs. 0.47% telecom standard) SWITCH TO OUR PHONE & GET 20% OFF AT H&M

  22. HYLOMO CROSS-INDUSTRYSUCCESS STORIES

  23. AUTO MAINTENANCE SERVICE Targeted ads to Garages. Avg Mobile CTR for Automotive = 0.19% We delivered a CTR = 1.00%

  24. MOBILE PHONE MANUFACTURER Targeted ads in Electronic Stores. Avg Mobile CTR for Electronics = 0.19% We delivered a CTR = 0.32%

  25. FAST FOOD RESTAURANT Targeted ads to Hotels. before Breakfast & Lunch. Avg Mobile CTR for Restaurants = 0.44% We delivered a CTR = 1.52%

  26. CROSS-INDUSTRY SUCCESS STORIES

  27. HYLOMO CAN DRIVE ACTION • Converting Awareness to Intent To Buy is what sets Mediative Solutions apart. • HyLoMo can do more than create awareness, it can also drive action that leads to business results.

  28. HYLOMO CAN DRIVE ACTION

  29. REPORTSMID AND END-OF CAMPAIGN INSIGHTS THAT WE’LL DELIVER KEY METRICS Impressions delivered and clicks received. REGIONAL MAPS Zoom-capable maps identifying where impressions were delivered and clicks received (a useful media planning tool) PERFORMANCE GRAPHS Charts identifying key campaign trends over time. • AVAILABLE ON DEMAND • Best/Least performing locations • Performance metrics by creative

  30. MEDIA PLAN • Advertiser: Domestic Automotive Dealer in British Columbia • Marketing Goal: Create awareness of all new 2014 models and book test drives • Audience: A30-55, $75k+, current automobile owners looking for a cost efficient vehicle • HyLoMo Lifestyle Zone: Garage and Repair Shops • Target all auto owners that are on their phone surfing mobile websites & apps while in a garage repair shop • Geography Greater Vancouver, Okanagan, Sunshine Coast, Kamloops, Red Deer • Opportunity • 540k impressions available per month in Garage and Repair Shops (within 100 m radius) in desired target markets • Campaign Scenario • Rate = $20 cost per 1,000 impressions (CPM) • 500,000 impressions per month = $10,000 monthly budget • Click through rate = 1% (mobile benchmark industry = 0.57 %) • Mobile website visits = 5,000 per month (based on 1% CTR) • Conversion rate of 10% = 500 leads (test drive booking) per month MEDIA PLAN - customized based on client

  31. Thank you. • Questions?

More Related