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HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING

HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING. PRODUCT CONSTRUCT AS OF JUNE 2014. HYPER LOCAL MOBILE DISPLAY. What Hyper-Local Mobile Display is Our Unique Selling Proposition Our Competitive Position What You Get How It Works: Our Technology What We’ll Report on

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HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING

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  1. HYPER-LOCAL MOBILEKNOCK, KNOCK, KA-CHING PRODUCT CONSTRUCT AS OF JUNE 2014

  2. HYPER LOCAL MOBILE DISPLAY • What Hyper-Local Mobile Display is • Our Unique Selling Proposition • Our Competitive Position • What You Get • How It Works: Our Technology • What We’ll Report on • Our Success to Date: Cross-Industry Success Stories • The Product Package Staircase (internal use only) • What Hyper-Local Mobile Display Does Not Include (internal use only) • How It Works: Our Operational Process (internal use only) • Business Rules (internal use only)

  3. HYPER LOCAL MOBILE DISPLAY WHAT IS IT? • Hyper Local Mobile Marketing is the targeting of display advertising to mobile devices depending on location, time of day, weather and other environmental factors. Mediative can target the location of a smartphone within 100 meters of a specific location or lifestyle geo-zone displaying specific display ads to those users tailored to where the phone is.

  4. GET SEENHyper-Local Mobile Display • Target on-the-go audiences with non-intrusive ads whenand whereconsumers are most likely to react to the offer.

  5. HYPER-LOCAL MOBILE DISPLAY KNOCK, KNOCK, KA-CHING. • Hyper-local advertising means targeting shoppers in situations where they are open to new purchase ideas or are at the point of choosing what to buy. • Mediativeintercepts these consumers on the go and at home with non-intrusive ads on their mobile devices.

  6. COMPETITIVE ASSESSMENTGEO-LOCAL DELIVERED DISPLAY Plugged into multiple ad exchanges, we have access to 22M impressions each week that can be purchased down to 100m radii. Plus with thousands of pre-built geo-zones and our deep repository of business addresses, you don’t have to do any heavy lifting. Mediative Easy to Implement TWN’s geo-local solution is only on its app, not a wide ad network. Ease to implement is great only when you already know the postal codes where you’d like the ad to run. No targeting by addresses. Narrow Local Reach Broad Local Reach The Weather Network While they have access to ad exchanges, there is no targeting by address. You have to buy geo-grids, without insight to what (or who) are in the quadrants. Google Moasis Demanding Execution While it has a ton of display inventory, Google is only able to target within 1km around an address. And you have to figure out the addresses to target.

  7. WHAT HY-LO-MO IS & WHAT YOU GET. 1 A Mediative-expert built strategy that outlines locations, environments and times consumers are most likely to respond to your offer. 2 Geo-zones we have built off Yellow Pages business listings (as small as 100m) around the locations that were identified in (1). 3 Real-time data feeds built into our geo-zones delivery algorithms that identify current weather, traffic and pollen levels. 4 Real-time display ad pushes (320x50 and 728x90) when a consumer opens up a mobile webpage/app and conditions (2) and (3) meet the strategy defined in (1). AD COPY 1 AD COPY 2

  8. THE GEO-ZONES WE’VE ALREADY BUILT • Financial Institutions • Auto Dealerships • Garage & Repair Centres • Residential Zones/The Suburbs • Nurseries & Daycare • Pools & Parks • Elementary & High Schools • Business Districts • Airports • Hotels • Conference Centres • Shopping Malls • Electronic Stores • Grocery Stores • Yoga, Pilates & Dance Studios • Spas & Hair Salons • Universities • Nightlife Zones • Casinos/Racetracks • Movie Theatres • Hospitals & Clinics • Gyms & Fitness Centers • Sports Arenas • Pubs & Bars • Home Renovation Stores • Real Estate Agents VISITHYLOMO.MEDIATIVE.COMTO DISCOVER NUMBER OF IMPRESSIONS BY ZONE. GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS PER YOUR CAMPAIGN OBJECTIVES.

  9. HOW IT WORKSOUR HYPER-LOCAL MOBILE TECHNOLOGY 1 Publishers puts their ad inventory on an ad exchange 2 Users turns on “Location Services” within their mobile device settings. 320x50 or 728x90 3 Code on publisher page identifies physical location where the mobile page was loaded 4 Mediative algorithms merge WiFi, Triangulation and Lat/Long data cues to 100m geo-zones 5 Mediative aggregates these 100m geo-zones into broader location groups matched to consumer intent 6 If location where page loads matches campaign targets, Mediative bids for placement on ad exchange

  10. REPORTSMID AND END-OF CAMPAIGN INSIGHTS THAT WE’LL DELIVER KEY METRICS Impressions delivered and clicks received. PERFORMANCE GRAPHS Charts identifying key campaign trends over time. • AVAILABLE ON DEMAND • Best/Least performing locations • Performance metrics by creative

  11. HOW WE’VE DELIVERED MOBILE DISPLAY SUCCESSCROSS-INDUSTRY SUCCESS STORIES

  12. PRODUCT STAIRCASE HYLOMO GOLD* • MIN BUY > $15,000 • 937K IMPR • Rate Card - $20/CPM • Goal Price - $18/CPM • Floor Price - $16/CPM HYLOMO SILVER* HYLOMO BRONZE* • MIN BUY $7,500 • 460K IMPR • Rate Card - $20/CPM • Goal Price - $18/CPM • Floor Price - $16/CPM • MDV MIN BUY $5,000 • 250K IMPR • Rate Card -$22/CPM • Goal Price - $20/CPM • Floor Price - $20/CPM *Product Names in Sales Force and Operative 1

  13. * Campaign can run shorter than 4 weeks provided there is a minimum number of impressions reach (250k)

  14. CREATIVE PACKAGESAdd On

  15. WHAT THIS DOES NOT INCLUDE INTERNAL USE ONLY • CPC rates. • Call tracking. • Ad delivery to any particular website and/or app. • Reports on specific websites and/or apps that the banner was delivered to • We can report on type of site, but with blind inventory, cannot say specific site names)

  16. HOW IT WORKSOUR OPERATIONAL PROCESS FLOW INTERNAL USE ONLY Pre-Sales Process Account Set Up On-Going Mgmt.

  17. KEY CONTACTSHOW TO GET SUPPORT Pre-Sale Support: Campaign Manager Campaign managers will ensure impression availabilies and will confirm all required information has been collected. Creative Manager: Campaign Manager Lead: Jheanelle Henry Julia LoBasso Julia will be able to determine how and who will execute various aspects of the product as per the business requirements. Answer any technical questions and confirm any specific campaign questions or handle any special custom requests Product Manager: Laura Cristescu Laura is responsible for the in-market story for this product and product evolution.

  18. When to RECOMMEND HYPER Local MOBILE 1 Clients are leveraging branding campaigns specifically targeting their target market while they are on-the-go with location-specific & event-driven messaging. (Be Seen) 2 Clients are looking to target specific locations or types of locations (ie airports/hotels) with custom tailored messaging. 3 Clients see significant changes in demand or consumer behaviour based on environmental factors such as weather. 4 The client is looking to capitalize on showroomingbehaviour in competitor’s locations or is looking to advertise within a distributors location to influence point of sale purchases.

  19. BUSINESS RULESHOW DO WE EXECUTE EFFECTIVE CAMPAIGNS? INTERNAL USE ONLY • Ensure the creative message on the banner aligns with the geo-zone that we will deliver against. The best campaigns are those that have defined messages against a consumers’ state of mind and purchase intent. (e.g. Shopping Malls should have promos, Business Districts should speak to solving time problems) • To build landing pages, we’ll need a list of the store locations and the advertisers’ logo and brand colors. Also, we need to know the advertiser’s objectives – link to coupon vs. call to customer centre vs. drive-to-instructions • Ensure the IO has multiple locations and geo-zones. We will not accept only one location.This will give us the best chance to optimize and provide your advertisers with the best potential leads. • The longer the duration of the campaign, the more we can optimize. We recommend at least 3 weeks(but will take shorter if expectations are set accordingly with the advertiser). • Provide creative banners as JPGs. It is very difficult for us to implement, track and provide value-add intel on campaigns via tags. We will we NOT accept banners with Java script. • If the advertiser wants us to deliver dynamic creative depending on weather, traffic and changing distance to closest location, we need to build the banner. Please reach out to the product team for costing. • SLA • For HyLoMo banner campaigns, SLA is 5 days before the campaign start: Your campaign manager MUST have the creative assets and targeting criteria with this lead time to ensure full delivery/optimization of impressions. • For HyLoMo banners + landing pages, SLA is 15 days before the campaign start.

  20. DEFINITIONS

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