1 / 20

Imagine the Possibilities

Imagine the Possibilities. Prepared for Liquid CGI Creators of World-Class Computer-Generated Imagery Presented to Saatchi & Saatchi. Market Analysis. After researching the market, we identified a significant need for CGI services in the NY-Metro area.

gunda
Download Presentation

Imagine the Possibilities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Imagine the Possibilities Prepared for Liquid CGI Creators of World-Class Computer-Generated ImageryPresented to Saatchi & Saatchi

  2. Market Analysis • After researching the market, we identified a significant need for CGI services in the NY-Metro area. • Very few local shops offered CGI services, and the ones that did were actually middlemen brokering the work to outside vendors.

  3. About Liquid CGI • Liquid CGI was formed to offer world-class, color-managed CGI in-house, ensuring full control over quality and workflow. • We are an edgy boutique shop located in midtown Manhattan, led by experts in high-end retouching, photography, color management, printing and physics. • Our goal is to achieve brand-defining impact with intriguing special effects traditional photography cannot always capture. • Though smaller than overseas competitors, our full-service facility excels in creativity, quality and innovation.

  4. Key Contacts • Rob Bender, Partner & CTObender@liquidcgi.com212.679.4334 x218 • Jim Roggio, Partner & VP Salesjimroggio@liquidcgi.com212.679.4334 x213 • Raymond Ng, Partner & Creative Directorraymond@liquidcgi.com212.679.4334 x214

  5. Our Services • Creative Advertising Imagery • Product Photography • Special Effect Simulation Photography • Technical Illustrations • Virtual Environments • High-End Retouching

  6. Industries Served • Advertising • Beauty & Fashion • Consumer Goods • Graphic Arts & Photography • Healthcare & Pharmaceutical • Industrial Design • Publishing

  7. Agency Clientele • Berlin Cameron • BBDO • Cline Davis & Mann • Concentrix • Draft FCB • Ogilvy & Mather Worldwide

  8. The Benefits of CGI • Create images and special effects not possible with any other technology. • Generate all the physical details and lighting precision of a live photo, without the need for expensive sets or props. • Conveniently access and modify common digital assets from your own image library. • Simulate high-speed liquid photography, weather systems, or any virtual background. • Freedom, flexibility and feasibility to create without bounds.

  9. The Process: Wireframe Model • A wireframe is a visual presentation of an object used in 3D computer graphics. • It allows us to see the underlying design structure of a 3D model. • Once created, wireframe models can be manipulated to change shape, size, proportions and surface textures. • We can quickly review changes or rotate the object to new desired views.

  10. The Process: Texture-Mapping & Lighting • Texture-mapping wraps texture around the wireframe to simulate the desired material and finish. • Lighting simulates illumination, shading, translucency, reflection, refraction and shadows to make the model appear photorealistic. • Any desired lighting condition or specially lit environment may be created with CGI technology.

  11. The Process: Scene Layout & Rendering • Scene layout positions the object in relationship to the point-of-view, similar to a photograph. • Simulations such as perspective distortion and focal distance are controlled by the software. • Images can be rendered in low and high resolution, or as a series of frames to create an animated sequence.

  12. Portfolio

  13. Major League Baseball/Bank of America: BBDO

  14. Castrol: Ogilvy & Mather Worldwide

  15. Vitamin Water: Berlin Cameron

  16. Chromatography Machine: Cline Davis & Mann

  17. Self Promotion: Liquid CGI

  18. Self Promotion: Liquid CGI

  19. Self Promotion: Liquid CGI

  20. Contact Us Liquid CGI 1001 Avenue of the Americas 5th Floor New York, NY 10018 P: 212.679.3145 F: 212.679.6303info@liquidcgi.com • www.liquidcgi.com

More Related