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Skanksgiving Fest

Skanksgiving Fest. Sponsorship Opportunities Fall 2012. Festival History. Skanking - A traditional ska pit dance In the early 2000s, Syracuse saw a rise in the interest in ska Funk ‘ n Waffles opens up as a small venue hosting ska shows Couldn’t keep up with the demand

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Skanksgiving Fest

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  1. Skanksgiving Fest Sponsorship Opportunities Fall 2012

  2. Festival History Skanking- A traditional ska pit dance • In the early 2000s, Syracuse saw a rise in the interest in ska • Funk ‘n Waffles opens up as a small venue hosting ska shows • Couldn’t keep up with the demand • Skanksgiving was created to satisfy the large fan base in Upstate New York and held in November for the catchy name. • First festival held in 2008 and has been growing in popularity steadily every year since “There was something missing in Syracuse for ska fans. There is such a demand for it here and nothing to fill it. A ska fest was a perfect idea. Syracuse was the perfect location. A festival in November helps with seasonal depression too.” - Dan (The Sound Garden)

  3. What is it All About? • Skanksgiving Fest is a one day, all day ska festival in Syracuse, NY. • Held around Thanksgiving, giving the festival its name. • 12 bands dispersed amongst 2 stages • Held at the Syracuse OnCenter convention center. • Sponsorship would reach one specific audience condensed in one area. Expected attendance this year is 500 people. • Past sponsors: Red Bull Energy Drinks, Time Warner Cable, Syracuse Post Standard, The Sound Garden, K-Rock 106.5, Funk ‘n Waffles and The Guitar Center.

  4. Demographics • 16-25 Years old • Syracuse University and other local college students, city residence as well as residence from the surrounding suburbs and cities • Surveys show that there are over 500 ska fans in Syracuse and the surrounding areas. • Syracuse is the center of ska for Upstate New York • Fans are consumers of over $10,000 of ska- related products and merchandise

  5. Skanksgiving Festival Lineup Big D and the Kids Table Streetlight Manifesto Fatter Than Albert The Have Nots The Toasters 4 Point 0 SEB ….and Many More

  6. Skanksgiving Festival Date Saturday, November 10, 2012 • Doors open at 10 • Starts at 11

  7. Sponsorship Platforms Tier 1: Turkey and Gravy Sponsor Tier 2: Pumpkin Pie Sponsor Tier 3: Stuffing Sponsor Tier 4: Mashed Potatoes Sponsor

  8. Tier 1: Turkey and Gravy Sponsor • Exclusivity in category • Entrance Signs • On- Stage and on- site Signs • Program book ad • Online presence (www.syracuseska.com/skansgivingfest) • Logo on all print, web, and official merchandise • Access to Hospitality Suites • Free tickets to festival • All radio and TV broadcast tags • On Site Sales • Product/ service designation • E-mail lists • PA announcements

  9. Tier 2: Pumpkin Pie Sponsor • Logo on all print, web, and official merchandise • On- site signs • Program book ad • Logo on select print, web, and official merchandise • Online presence (www.syracuseska.com/skansgivingfest) • Access to Hospitality Suites • Free tickets to festival • Select radio and TV broadcast tags • Select E- mail lists • PA announcements

  10. Tier 3: Stuffing Sponsor • Online presence (www.syracuseska.com/skansgivingfest) • On- site signs • One time E-mail list • Logo featured in program • PA announcements • Access to Hospitality Suites • Free tickets to festival

  11. Tier 4: Mashed Potatoes Sponsor • Logo featured in program • PA announcements • Online presence (www.syracuseska.com/skansgivingfest) • On- site signs

  12. Marketing Plan • Place signage at best viewable positions. Tier one would be largest and center and then descend from there. • Official Skanksgiving Festival shirts will be sold with advertiser’s logos being featured on the back along with most bands performing • Bottom half of website page dedicated to the logos of the sponsors • PA announcements made at every half hour featuring sponsors. • Once a month e-mail ska newsletters with sponsors included

  13. Testimonials “It was absolutely wonderful working with the staff and crew of Skanksgiving. Not only were they willing to work with us and the best way to get our product out to the audience, we saw an increase in sales shortly after advertising at the festival.” - Cheryl Smith (Head of advertising at The Guitar Center) “Who knew there was such a demand for ska music in Upstate New York? The festival was such a good time and was a very positive experience overall.” - John Johnson (Owner of The Sound Garden)

  14. Contact For Sponsorship Opportunities, contact: Cassandra Pedrotti Syracuse Ska- Head of Skanksgiving Festival 11 S. Franklin St. Syracuse, NY 13027 (315) 422-0634 ckpedrotti@syracuseska.com

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