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Introduction to SWOT Analysis

Introduction to SWOT Analysis. Presentation by Prof. M Ajoy Kumar & Mr. Manu T U. What is SWOT?. It is a planning tool used to identify S trengths, W eaknesses, O pportunities and T hreats involved in a business. It is used as part of Strategic Planning Process. Strategic Planning.

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Introduction to SWOT Analysis

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  1. Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

  2. What is SWOT? • It is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process

  3. Strategic Planning Strategic Planning helps an organisation to answer some basic and critical questions like: • Where we stand? • What is our goal? • How to reach the desired goal? • How to evaluate performance?

  4. The Environment The actions of an organisation /institution are influenced simultaneously by two factors: • Internal Environment: People, systems, infrastructure, capabilities, culture etc. • External Environment: Political, legal, social, economical, technological etc.

  5. Internal Environment Analysis of Internal Environment leads to identification of: a) Strengths: Positive aspects which are within the control of the institution. b) Weaknesses: Constraining factors that hinder the institution’s ability to achieve its desired goals.

  6. Strengths & Weaknesses Contributing Factors: • People (Teachers/Staff/Students) • Programmes (UG/PG/Doctoral) • Properties (Assets/Infrastructure/Lab) • Processes (Teaching/Research)

  7. Strengths • Highly competent faculty with Ph.D. • Modern laboratories & equipments • Unique programmes offered • Value adding additional programmes • Reputation & brand image • Examination & Evaluation Process • Research projects/Consultancy • Industry interactions

  8. Weaknesses • Lack of competent/qualified staff • Inadequate facilities/labs • Outdated syllabus/courses • Lack of industry orientation • Weak employability of students • Lack of research activities • Internal Funding difficulties for projects

  9. External Environment Analysis of External Environment leads to identification of: a) Opportunities: Attractive factors that help an institution to develop & improve b) Threats: Factors beyond the control of an institution that potentially damage the present existence and future development

  10. Opportunities & Threats Contributing Factors: • Technological • Economic • Legal/Regulatory • Social • Demographic • Political

  11. Opportunities • Growing demand for various courses • Growing demand for Technically qualified people • New Technology Developments • Research opportunities in specialised and niche areas • Collaborations with industry • Collaborations with institutes of higher learning (national & international)

  12. Threats • Competition from new entrants at local, national & international level • Decreasing scope for some programmes • Change in Technology • Declining availability of qualified faculty • Decline in the overall quality of student intake • Tight regulatory measures

  13. Why SWOT? • Strengths – How to leverage? • Weaknesses – How to overcome? • Opportunities – How to exploit? • Threats – How to defend? SWOT provides clarity on where we stand & in which direction we should move SWOT leads to development of short-term & long-term objectives.

  14. In the Absence • Hidden strengths not utilised • Weaknesses not identified & taken care • Opportunities missed • Unprepared to face threats

  15. While doing SWOT • Strengths – Modest & Clearly identifiable • Weaknesses – Exhaustive • Opportunities – Realistic & Identifiable • Threats – Clearly identifiable

  16. KRAs • Enhancing quality of PG Programmes • Starting new PG Programmes • Strengthening Doctoral Programme • Strengthening R & D activities • Enhancing consultancy projects • Industry Institute Interactions • Collaboration with other institutes of higher learning (national & foreign) • Centre of Excellence in a chosen area

  17. After SWOT • Link strengths to action plan to create sustainable competitive advantage • Propose specific action plan to overcome weaknesses • Develop action plan to take advantage of opportunities • Develop action plan to defend the threats

  18. How to proceed? • Select a coordinator • Create a SWOT Team • Brainstorm (all stakeholders) • Record all suggestions • Consolidate ideas • Clarify ideas & prioritise • Summarise into a SWOT Document • Questionnaire circulated

  19. Practical Aspects • Confusing factors • Overlapping areas • Identity Crisis • Central Vs. Departmental Aspects

  20. Thank You

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