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INTRODUCTION TO THE MARKETING PLAN/SWOT ANALYSIS

INTRODUCTION TO THE MARKETING PLAN/SWOT ANALYSIS. DO NOW Open your electronic notebook Think about your strengths and weaknesses Record 3 strengths and 3 weaknesses in your electronic notebook PollEv.com/mkwiecinski258. SWOT. Strengths Weaknesses Opportunities Threats

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INTRODUCTION TO THE MARKETING PLAN/SWOT ANALYSIS

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  1. INTRODUCTION TO THE MARKETING PLAN/SWOT ANALYSIS • DO NOW • Open your electronic notebook • Think about your strengths and weaknesses • Record 3 strengths and 3 weaknesses in your electronic notebook PollEv.com/mkwiecinski258

  2. SWOT • Strengths • Weaknesses • Opportunities • Threats Provides a way to analyze your business and its environment.

  3. SWOT • Think of one S.W.O.T. for one of the companies listed below: • Starbucks • Disney • Apple • Microsoft Record in your notebook. We will go back to this later.

  4. SWOT Analysis • Good marketing relies on good plans. A business can analyze its strengths, weaknesses, opportunities and threats in the marketplace. • A SWOT analysis prepares a company for competition and provides guidance and direction for future marketing strategies.

  5. SWOT Analysis: Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T)

  6. SWOT Analysis

  7. Think Pair Share • Go back to your recordings on the business you chose earlier in the lesson. • Now that you have more information, add some more strengths, weaknesses, opportunities and threats for that company • Share with your elbow partner

  8. Activity 1 -Evaluate your own “Productiveness”

  9. Activity #1 Part 2 • Evaluate your weaknesses, what type of plan could you put in place to strengthen your weaknesses and counter your threats

  10. Activity 1 -Evaluate your own “Productiveness”

  11. Ticket Out • Kahoot It! • Open your browser and go to kahoot.it • Enter the pin number on the screen and get ready!

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