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SWOT ANALYSIS

SWOT ANALYSIS. PRESENTER K.T.RENGAMANI PROFESSOR VITBS. SWOT IS ACRONYM FOR. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS IT IS A POWERFUL TOOL TO PLAN A STRATEGIC PROCESS CONSISTING OF INTERNAL FACTORS AND EXTERNAL FORCES. STRENGTHS.

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SWOT ANALYSIS

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  1. SWOT ANALYSIS PRESENTER K.T.RENGAMANI PROFESSOR VITBS

  2. SWOT IS ACRONYM FOR • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS • IT IS A POWERFUL TOOL TO PLAN A STRATEGIC PROCESS CONSISTING OF INTERNAL FACTORS AND EXTERNAL FORCES.

  3. STRENGTHS • INTERNAL POSITIVE FACTORS THAT ARE UNDER CONTROL AND UPON WHICH YOU MAY CAPITALIZE IN PLANNING.

  4. STRENGTHS CONTD.. • WHAT DO YOU DO WELL? • WHAT UNIQUE RESOURCES YOU CAN DRAW UPON? • WHAT DO OTHERS SEE AS YOUR STRENGTHS? • WHAT ADVANTAGES DOES YOUR COMPANY HAVE? • WHAT YOU DO BETTER THAN ANY ONE ELSE?

  5. STRENGTHS CONTD.. • WHAT ADVANTAGE DO YOU HAVE THAT OTHERS DON’T HAVE, LIKE MY SPECIAL SKILLS, SPECIAL CONNECTIONS, EDUCATION ETC? • PATENTS • STRONG BRAND NAMES • GOOD REPUTATION AMONG CUSTOMERS • COST ADVANTAGE • BETTER TECHNOLOGY

  6. WEAKNESSES • INTERNAL NEGATIVE ASPECTS THAT ARE UNDER YOUR CONTROL AND THAT YOU MAY PLAN TO IMPROVE. • WHAT ITEMS / AREAS YOU HAVE TO IMPROVE? • WHERE DO YOU HAVE FEWER / POORER RESOURCES THAN OTHERS?

  7. WEAKNESSES CONTD.. • WHAT ARE THE POINTS OTHERS ARE LIKELY TO SEE AS YOUR WEAKNESSES? • WHAT ARE THE POINTS YOU SHOULD AVOID? • LACK OF PATENT PROTECTION. • WEAK BRAND NAME. • POOR REPUTATION AMONG CUSTOMERS. • HIGH COST STRUCTURE.

  8. OPPORTUNITIES • POSITIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT OF WHICH YOU CAN PLAN TO TAKE ADVANTAGE. • AN UNFULFILLED CUSTOMER NEED. • ARRIVAL OF NEW TECHNOLOGY. • LOOSENING OF REGULATIONS. • REMOVAL OF TRADE BARRIERS.

  9. OPPORTUNITIES CONTD.. • WHAT ARE THE GOOD OPPORTUNITIES OPEN TO YOU? • WHAT ARE THE TRENDS YOU COULD TAKE ADVANTAGE? • HOW CAN YOU TURN STRENGTHS IN TO OPPORTUNITIES? • CHANGES IN POPULATION PROFILE. • LIFE STYLE CHANGES. • LOCAL EVENTS.

  10. THREATS • NEGATIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT THE EFFECT OF WHICH YOU MAY BE ABLE TO LESSEN. • WHAT OBSTACLES DO YOU FACE? • IF CHANGING TECHNOLOGY AFFECTING YOUR POSITION. • WHAT TRENDS COULD HARM YOU?

  11. THREATS CONTD.. • WHAT IS YOUR COMPETITOR DOING? • WHAT ARE THE THREATS COMING OUT OF YOUR WEAKNESS? • DO YOU HAVE CASH FLOW OR BAD DEBTS PROBLEM? • SHIFT IN THE CONSUMER TASTE AWAY FROM THE FIRM’S PRODUCT. • NEW REGULATIONS.

  12. SWOT MATRIX

  13. SWOT MATRIX CONTD.. • S-O STRATEGIES PURSUE OPPORTUNITIES THAT ARE A GOOD FIT TO THE COMPANY’S STRENGTHS. • W-O STRATEGIES OVERCOME WEAKNESSES TO PURSUE OPPORTUNITIES.

  14. SWOT MATRIX CONTD.. • S-T STRATEGIES IDENTIFY WAYS TO USE ITS STRENGTHS TO REDUCE THE VULNERABILITY TO EXTERNAL THREATS. • W-T STRATEGIES ESTABLISH A DEFENSIVE PLAN TO PREVENT THE WEAKNESSES SUSCEPTIBLE TO EXTERNAL THREATS.

  15. SWOT MATRIX CONTD.. • STRENGTHS • MAINTAIN, BUILD AND LEVERAGE. • OPPORTUNITIES • PRIORITISE AND OPTIMIZE. • WEAKNESSES • REMEDY OR EXIT. • THREATS • COUNTER.

  16. ENTRY BARRIER BARGAINING POWER OF SUPPLIERS INDUSTRY COMPETITORS RIVALRY AMONG EXISTING FIRMS BARGAINING POWER OF BUYERS THREAT FROM SUBSTITUTES MICHEAL PORTER’S 5 FORCES MODEL

  17. THANK YOU PRESENTED BY K.T.RENGAMANI PROFESSOR VITBS

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