The Emergency Planning Society

1. TheEmergency Planning Society Towards a brand positioning

2. Conclusions from the analysis • We must stop getting lost in our own rhetoric • We are a membership service organisation • 98% of our income is from membership fees • We have limited market scale/scope for membership increases given organisational cut backs • Income growth opportunities are also limited: • Increase membership charges and/or • Sell access to members (eg advertising or sponsorship) • We must concentrate on developing real member benefits

3. Conclusions continued.. • The participation of our members is key • Review our core purpose to rediscover our vocation • Public Safety • Professional development IeVOCATIONAL EXCELLENCE,.. Supported by education, research and the sharing of best practice • The role of the branches and their Chairman is key: • Most members are located and experience EPS in the branches • We must increase the importance of the chairman in the structure • They are our recruiting sergeants

4. Conclusions continued… • Don’t forget the public stupid! Protecting them is what we do. • It’s ‘professional development’ not CPD (We’re not an award granting body although we do award Membership and Fellowship) • Charity – decide yes/no for ourselves • ICPEM is merely a side issue • There is a key difference between the elected status of the branch chairmen and the self managed special interest group chairmen. We must reflect this in the structure

5. Towards an essence (Developing the Positioning Initially) Ongoing management of the brand Essence Values Personality Benefits Features Andrew Marsden Consulting Ltd (C)

6. The EPS brand essence c/ Essence Facilitating Societal resilience ...a mindset and a member promise! We exist to… Values Integrity Quality Accountability Respect We behave with… Personality professional, welcoming, pragmatic, interested, helpful, knowledgeable, open We are… Benefits (Members, staff, external stakeholders) Features/Attributes Andrew Marsden Consulting Ltd (C)

7. Articulation of our new values • Quality We believe that by continuously striving to deliver the highest quality service to our members we will ensure our Society is always the most relevant in the field. • Respect We are an organisation of volunteers who represent our profession. Because we rely on one another to deliver, we believe in treating all in a fair, proper and respectful manner.

8. Values continued... • Accountability We recognise that our efforts on behalf of our members are funded by them so we always endeavour to be accountable for the time and resource we invest on their behalf • Integrity Above all we believe it is critical that we act with integrity in all we do

9. If you join us you will benefit from… • Professional status and recognition • Post nominals • Professional Development • Sharing best practice • Networking with like minded peers • Conferences, seminars, webinars, EPC discounts, the magazine etc • Access to the EPS local branch network and their programmes • A representative professional ‘voice’ • Access to a Code of Practice Framework

10. TheEmergency Planning Society …facilitating societal resilience