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Enterprise@Internet

Enterprise@Internet. e-Business Drivers. 시장 확대 ( Expand Markets). 비즈니스의 목적. 효율성 개선 (Improve Efficiencies). 고객 유지 (Retain Customers). Source: Regis McKenna/MRG. 수요창출 마케팅. 서비스 관리. 기획 / 개발 ( 제품 / 서비스 ). 기업 비즈니스. 판매 / 영업. 구매 / 조달 ( 생산재 / 관리재 / 서비스 ). 주문관리.

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Enterprise@Internet

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  1. Enterprise@Internet

  2. e-Business Drivers 시장 확대 (Expand Markets) 비즈니스의 목적 효율성 개선 (Improve Efficiencies) 고객 유지 (Retain Customers) Source: Regis McKenna/MRG 2

  3. 수요창출 마케팅 서비스 관리 기획 / 개발 (제품 / 서비스) 기업 비즈니스 판매 / 영업 구매 / 조달 (생산재 / 관리재 / 서비스) 주문관리 생산 / 제조 (제품 / 서비스) 유통 및 재고관리 Enterprise Value Chain 시장확대 고객만족 Sell Side 경쟁우위 비용효율 매출증대 Buy Side 비용절감 프로세스 개선 물류최적화 3

  4. Buy Side Sell Side e-business & Value Chain Suppliers 거래 주체 : Employees Resellers Customers Sell Side Buy Side Customer Relationship Management On-line Shopping System Collaborative Supply Chain Management Electronic Procurement System Back Office / ERP Application 인터넷 전자상거래 시장확대 비용효율 프로세스개선 물류최적화 고객만족 경쟁우위 매출증대 비용시간절약 구매 / 조달 (생산재 / 관리재 / 서비스) 생산 / 제조 (제품 / 서비스) 기획 / 개발 (제품 / 서비스) 수요창출 마케팅 유통 재고관리 판매 영업 서비스 관리 주문관리 4

  5. Business Challenge 규제 완화 / 철폐 신기술 제품의 등장 글로벌화 • 비즈니스 파트너관계 • 핵심제품처럼 사업상의 차별 부문으로 발전 • 정보 공유 • 관계 강화의 매우 중요한 요소로 대두 짧은 기간의 사업 기회 경쟁 고객의 유동성 증가 5

  6. B to B EC : Supply Chain Management Supply Chain Bullwhip Effect Multi-Tier Manufacturer Distributors Retailers Consumers Suppliers Wholesalers Goods Flows / Information Flows / Funds Flows 6

  7. B to B EC : Collaborative SCM Transactional Relationship • EDI- Fixed Structure • Execution Information-Sharing Relationship • View • Send/Receive • FYI- based Collaborative Relationships • Joint Planning • Joint Development Source: AMR Research, 1998 7

  8. B to B Electronic Commerce Web self-service applications Suppliers Manufacturing Distribution Customers Web Suppliers Web Requisitions Web Customers • Supplier Services • View orders • View receipts, timelines • View inspection results • View invoices, payments • View agreements • View Supplier inventories • View onhand balances • Customer Requisitions • Create requisitions • View requisitions • Links to suppliers • Links to suppliers/items • Approvals w/workflow • Expense reporting • View reports • Customer Services • Create orders (Web Store) • View orders, invoices • View credits, payments • View forecasts • View sales detail • Links to carriers, items • Marketing events Calendar 8

  9. Oracle EC & Back Office solution Sell-side • Purchasing Analyzer • Supplier Scheduling • EDI Gateway • TPN Register Integration Kit • Requisite Content Management Service Buy-side • Store Manager • & Builder • Payment Server • Internet Bill & Pay • Sales & Marketing • Call Center • Field Service Online • Oracle Internet Commerce • Oracle Internet Bill & Pay • Oracle Internet Payment • Inventory • Service • Oracle Strategic Sourcing • Oracle Internet Procurement • Oracle Process Automation • Workflow • Payables • Purchasing • Web Apps Dictionary Service • Web Suppliers • Web Customers • Web Requisitions • Oracle Customer Relationship Management • Inventory • Order Entry • Account Receivables • MRP Backoffice Applications • Assets • Engineering • Financials • Manufacturing • Supply Chain Management • Human Resources Back-Office 9

  10. Merchandising 10% Coupon! S/W H/W Order Status Sale! Multi- media 회원 고객 방문 고객 Personalization Sell-side Oracle Internet Commerce Server Process Automation Framework Compelling Experience Walk - In Registration Identification Ordering Shopping-cart Credit Card Authorization Payment Shipping, Tax, Order Status Fulfillment Cash Collections Collections 10

  11. Web Bill Template BPPSystem 1 3 E-Mail 4 5 Web 6 PaymentSystem 7 Sell-side Electronic 과금 및 청구 Model BILLER Outsource Service Provider CONSUMER 부가 서비스 이용 CONSOLIDATOR Bill Data 청구서 이름: 홍길동지불방법: Credit Card유효기간: 99/99/9999합계금액 : 30,000원기타정보….. 2 결재수단요구 결재확인 11

  12. Sell-side Web Configurator • Direct Product Configuration • Reduced Costs • Self-service • Minimized Configuration Errors • Reduced Change Order, Manufacturing Rework 12

  13. Active UI Active UI Oracle SellingPoint Configurator Architecture BackOffice Active Model Enterprise Internet Commerce Server Orders SellingPoint Application Server Oracle SellingPoint Database Network HTTP Oracle SellingPoint Studio Active Model Oracle Replication Internet Active UI Oracle SellingPoint Internet Edition Internet O-Lite Mobile DB SellingPoint Application Server Active Model Oracle SellingPoint Mobile Mobile 13

  14. ICS와 BackOffice의 통합 Flow New Orders Update Order Status BackOffice Applications ATP Inventory Check Inventory Updates ICS Pricing Updates Customer Information • Open API를 활용한 통합 시 애플리케이션 상호 작동 흐름 • Oracle Internet Commerce 시스템으로부터 Order Entry로 주문 입력 • Order Entry로부터 Oracle Internet Commerce 시스템으로 주문 status Update • 실시간 Available To Promise inventory • Inventory로부터 Oracle Internet Commerce 시스템 Store로 item들을 Push • BackOfficce 애플리케이션으로부터 Pricing updates를 to Oracle Internet Commerce 시스템으로 Push • 고객 정보 synchronization 14

  15. Sell-side Oracle CRM Marketing Sales Customer Care & Service Call Center/TeleBusiness Internet Business/E-commerce Business Intelligence 15

  16. HR INV AR WIP CRM - Oracle Service, Building blocks CUSTOMERS Call handling Call tracking Knowledge Depot Field Support Service Base Customer Management Contract Management Business Analysis Spare Parts Planning & Logistics Billing Back OE / Quality BOM SHP Office 16

  17. Standard POs EDI / Fax Supplier Schedules Web MRP/DRP Generated Requirements Receive Non-Production Requests AP Buy-side 100% Lifecycle Automation Approved Supplier Lists Approved AutoRelease Procurement Workflow ASN Approval Workflow Create Requisitions Pay on Receipt Payment Search Catalog (Local or TPN Register) Suppliers Content Loads/Updates 17

  18. Oracle ICS + CRM + DBM 모든 channel에 걸쳐 marketing, sales 및 service function들을 통합 : call center, web, field sales, distributors 서비스 영업 마케팅 Call Center Oracle Customer Care Tele- marketing Oracle Telesales Mobile Oracle Field Service Mobile/PDA 영업 마케팅 Oracle Field Sales Mobile/PDA DB Marketing Market Place ERP Web Web Customers Internet Marketing Internet Commerce Server Complete, end-to-end solution with seamless integration 18

  19. SuccessStory

  20. Oracle E-commerce Site Case Cisco Connection ONLINE (CCO) "We've been able to grow our company business from $1 billion to $10.5 billion using Oracle as an integral part of our e-commerce solution." Dale Savey, senior manager of Architecture and Technology, in reference to Cisco's growth from 1994 to 1999

  21. Cisco Saves Using Networked Business Operating Cost Total Savings/year Technical Support: $180 M Others: $ 90 M • Human Resources • Software Distribution • Marketing materials • 800 numbers cost Total: $270 M • Incoming calls reduced by 40% • $2 to $150 saving for every inquiry handled by the web site Source: Gartner Group 22

  22. Cisco e-Commerce 구현사례 • 전자상거래 구현 효과 • Internet 전자상거래를 통해 Enterprise 시장 중심에서 small-to-medium business까지 시장을 확대 • 전세계 115여 개국에 걸쳐 인터넷을 통해 비즈니스 시행 • 직원수의 증가 없이 매출 500% 성장 기록 • 비즈니스 리드 타임이 평균 3주에서 3일로 단축됨 • 전체 매출의 73%가 Cisco의 e-commerce site에서 직접적으로 발생함 • 모든 고객 지원의 79%, S/W upgrade 82%가 인터넷을 통해 이루어짐 • Oracle 선택 이유 • 기존 애플리케이션에 비해 우수한 확장성, 신뢰성, 유연성을 갖춘 아키텍쳐 제공 • 애플리케이션에 인터페이스를 통해 bolt-on하거나 데이타베이스를 통해 bolt-in하는 것에 대해 개방형 아키텍쳐임 • 신속하게 비즈니스 요구사항의 변화를 반영하며, globalization (multi- currency), acquisition, virtual manufacturing과 같은 전략적인 목표를 지원함 23

  23. Cisco e-Commerce 구현사례 • Oracle을 활용한 전자상거래 운영 • Internet 전자상거래를 통해 모든 지역, 부문, 자회사에서 발생한 주문이 Oracle Order Entry를 통해 Oracle General Ledger에 기록됨 • e-commerce site는 별도의 모듈로 구축되어 운영되지만 real-time으로 Oracle ERP Applications에 통합되어 있음 • Oracle ERP Applications 활용 시작 3개월 뒤 e-commerce를 live로 서비스하기 시작함 • 고객이 Web 상으로 order status 확인하는 기능을 출발로 pricing 확인, lead time 점검, configure 및 주문발주, 서비스 sign up, 주문에 대한invoicing, 대금 수수 정보 등의 기능을 순차적으로 추가해 나아감 • 전세계 50여 outsource buyer & manufacturer 상품에 대한 것을 Oracle Manufacturing 애플리케이션과 연동하여 운영함 • 시스템 구현 • 애플리케이션을 네개 이상의 시스템에 분산하되 비즈니스 관점에서 철저하게 통합 시키고 장애에 대비하여 loosely coupled 방식으로 통합 24

  24. 주문관리 Solution Architecture Oracle Order Entry Oracle Financials Oracle Mfg. Storefront Resellers Oracle Application Servers Oracle Database Server Customers 25

  25. 구현 기능들 "Networking Products MarketPlace" • Configuration 툴 : Configure products without ordering • Pricing 툴 : Price your orders • Lead Times 툴 : Check product lead times • Ordering 툴 : Configure, price, and place your order • Order Status 툴 : Check order status • Invoice 툴 : View invoices, credit, and debit memos • Aged Account Summary 툴 : View aged account summary • Online Order Extract 툴 : View online orders and download data • RMA/Service Order 툴 : Manage service orders and parts • Returns 툴 : Submit return for credit • Returns Status 툴 : View return status • Service Contract 툴 : Manage service contracts • Product Upgrade 툴 : Order product upgrades • Notification 툴 : Receive notifications • Billing Address 툴 : Change billing address 26

  26. Database Server Oracle Application Server 구매 조달 애플리케이션 Web Applications Dictionary Order Invoice Billing . . . Purchase Payable Procurement Application Order Entry Purchase Order Inventory Account Receivable MRP Workflow VAN EDI Server EDI Gateway Suppliers 27

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