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AWS: A New World of Exploration

AWS: A New World of Exploration. Andy Jassy Senior Vice President, Amazon Web Services August 16 th 2011. Amazon ’ s Three Businesses. Consumer Business (retail). Seller Business. Developers/ IT Infrastructure Business. Tens of millions of active customer accounts

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AWS: A New World of Exploration

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  1. AWS: A New World of Exploration Andy Jassy Senior Vice President, Amazon Web Services August 16th 2011

  2. Amazon’s Three Businesses Consumer Business (retail) SellerBusiness Developers/ IT Infrastructure Business Tens of millions of active customer accounts Eight countries:US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries

  3. How did Amazon get into Cloud Computing? ?

  4. How did Amazon get into Cloud Computing? • We’d been working on it for over a decade • Development of a platform to enable sellers on the Amazon global infrastructure • Internal need for centralized, scalable deployment environment for applications • Early forays into web services proved developers were hungry for more

  5. Led To Pursuing A Broader Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”

  6. AWS Platform Your Application Libraries & SDKs .NET/Java etc. IDE Plug-Ins AWS for Eclipse Deployment & Automation AWS Elastic Beanstalk AWS CloudFormation Web Interface Management Console Identity & BillingAWS IAM Identity Federaltion ConsolidatedBilling Monitoring Amazon CloudWatch Auto Scale Network ＆ Routing Amazon VPCAmazon Elastic LB Amazon Route 53 Direct Connect Workforce Amazon MechanicalTurk Email Amazon SES Parallel Processing Elastic MapReduce Messaging Amazon SNS AmazonSQS Content Delivery Amazon CloudFront Compute Amazon EC2 Storage Amazon S3 Amazon EBS Database Amazon RDS Amazon SimpleDB AWS Global Physical Infrastructure (Geographical Regions, Availability Zones, Points of Presence)

  7. Common Use Cases • Web site hosting • Application hosting / SaaS hosting • Internal IT application hosting • Content delivery and media distribution • High performance computing, batch data processing, and large scale analytics • Storage, backup, and disaster recovery • Development and test environments

  8. Big Data • The new “Cloud” in hype cycle • What does it really mean? • Cloud changes the viability/cost of collecting, storing, analyzing and sharing data • AWS building blocks actually let customers realize this vision • People no longer constrained by having to know which questions they want to answer

  9. Hundreds of Thousands of Customersin 190 Countries

  10. Growing Partner Ecosystem

  11. Cloud Scales: Amazon S3 Growth 449 Billion Peak Requests: 290,000+per second 262 Billion 102 Billion 40 Billion 14 Billion 2.9 Billion Total Number of Objects Stored in Amazon S3

  12. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)

  13. AWS Pace of Innovation is Intense » Free Monitoring EC2 » Amazon Route 53 » PCI DSS Level 1 Certification » Mobile SDKs (Android, iPhone) » Large Object S3 Support » Florida POP » Import/Export APAC » Amazon SNS » Combined AWS Data Transfer Savings » Amazon EMR Bootstrap Actions » Amazon ELB Session Stickiness » Amazon RDS in EU » New Singapore Region » RDS Reserved » CloudFront Default Root » Startup Challenge 2010 » CloudFront Invalidation » AWS Elastic Beanstalk » Amazon Simple Email Service » Improved AWS Support “Bronze” » Amazon CloudWatch Console » CloudFront HTTPS » NYC Edge Location » Lowers Pricing HTTP » AWS Import Export GA » Amazon SNS » Amazon S3 Console » Amazon EBS CloudWatch » Amazon RDS Read Replicas » Suse EC2 Linux » Amazon SNS Console » Amazon ELB HTTPS » AWS Free Tier » EMR Resizing Cluster » EMR JobFlow Debugging » Simple DB Consistent Reads » Simple DB Conditional Puts » VM Connector » Tokyo Region » AWS Support JP 2010 Jan 2011 Jan Jul Sep Oct Dec Aug Nov Feb Mar Apr Jun May Feb Mar » New VPC » Dedicated Instances » Windows 2008 R2 » Amazon S3 Lowered Pricing » CloudFront GA, SLA » S3 Multipart » GPGPU Instance Types » ISO27001/2 Certification » Amazon SQS Longer retention, Free Tier Amazon S3 Bucket Policies » Amazon VPC IP Address » Cluster Compute Instances » Amazon S3 RRS Notifications » AWS Java SDK » Windows BYOL » Singapore Pop » CloudFront Private Streaming » Lowered Pricing EC2 » AWS IAM » Amazon VPC Console » Micro Instances » Amazon Linux AMI » Amazon EC2 Tagging, Filtering, Idempotency, » Oracle Certified AWS » AWS PHP SDK » AWS CloudFormation » Amazon S3 Static Websites » AWS IAM Website Login » Paris Edge Location » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » VPC in EU » Amazon RDS in US-west » Amazon CloudFront Access Logs » Amazon RDS Multi-AZ » Amazon S3 RRS » Amazon RDS Console

  14. Evolving AWS Worldwide Infrastructure AWS Regions Asia Pacific Region (Tokyo) US West (Northern California) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Amazon Edge Locations (CloudFront & Route 53) Ashburn, VA Dallas Los Angeles Miami Newark New YorkPalo Alto SeattleSt. Louis Amsterdam Dublin Frankfurt London Paris Stockholm Hong Kong Tokyo Singapore

  15. Security is our #1 priority • Cloud uses the same security measures used in the last 30 years • Physical datacenter security • Network • Hardware • Certifications and Accreditations • ISO 27001 • Payment Card Industry (PCI) Data Security Standard (DSS) • FISMA Compliant Controls • SAS – 70 Type II • Identity Access and Management Controls • Virtual Private Cloud

  16. New World of IT

  17. Old World: High Cap Ex

  18. Old World: High Cap Ex New World: Low Variable Expense

  19. Old World: Charge as much as you can

  20. Old World: Charge as much as you can New World: Only pay for what you use

  21. Old World: Guess on capacity needs

  22. Predicting infrastructure need is difficult Actual Usage CustomerDissatisfaction Predicted Usage Compute Power Waste Time

  23. Old World: Guess on capacity needs New World: Scale seamlessly up, Shed capacity as you wish

  24. Example: Video App on Amazon EC2 Scaled to peak of 5,000 instances in 3 days Number of EC2 Instances Launch of a Facebook modification

  25. Old World: Need a new server?See you in 2 or 3 months!

  26. Old World: Need a new server?See you in 2 or 3 months! New World: Spin up hundreds, even thousands of servers in minutes

  27. Old World: Undifferentiated Heavy Lifting

  28. Undifferentiated Heavy Lifting Contract negotiation Server hosting Bandwidth management Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams

  29. Old World: Undifferentiated Heavy Lifting New World: Focus scarce engineering resources on Agency mission

  30. Old ? The Private Cloud …New World or Old •   Turn Capex into a Variable Expense  Low Variable expense  Only pay for what you use  Scale seamlessly up; shed capacity as you wish  Spin up hundreds, even thousands of servers in minutes  Focus scarce engineering resources on agency mission •  •  •  •  • 

  31. Today, we announce a new region… AWS GovCloud (US)

  32. Supporting our US Government Customers • Targeted at US Government entities and contractors supporting them • FISMA Moderate Compliant Controls • US Persons-only access; Located in the US • Supports ITAR compliant requirements

  33. VPC in AWS GovCloud (US) • Amazon Virtual Private Cloud • Put the cloud behind your firewall • Dedicated Instances (optional) • DirectConnect (optional)

  34. Solution Providers for AWS Government Customers

  35. Over 100 Government Agencies GSA Infrastructure-as-a-Service BPA Award Agencies using AWS to support their mission . . . Including:

  36. NASA – Jet Propulsion Laboratory

  37. Mars Science Laboratory Mars Exploration Rovers Lunar Mapper Mission Project Carbon in the Arctic Reservoir Vulnerability Experiment Deep Space Network ATHLETE Robot

  38. Mars Science Lab - Curiosity • Fast Motion Field Test - Image Processing in the Cloud • Massively parallel computations on EC2 • Image Stitching (panorama generation) • Stereo Correlation (depth perception) • Large Image Tiling • Elasticity • Zero to a few hundred cores, back to zero – in a few weeks • Pay-as-you-go • Mission paid only for what it used

  39. European Space Agency • ESA Centre for Earth Observation • Data collected by Satellites stored in Amazon Simple Storage Service (S3) • Earth science data provided to organizations around the world – 50,000 users at peak, 30 TB at a time • Scalability • Scale up storage infrastructure as much as needed • Speed and Agility • Avoided time to procure dedicated hardware with on-demand service

  40. Closing thoughts

  41. Keys in Choosing a Cloud • Focused on security • Cloud experience • Flexibility • Listen to customers and iterate quickly • Continue to lower costs for customers

  42. In the fullness of time…

  43. Thank You!Andy Jassyajassy@amazon.com

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