Category Management Association Advancing professional standards

1. Category Management Association Overview COLLABORATION pricing insights Category Management AssociationAdvancing professional standards Best practices sales Community Standards analysis growth promotion planning marketing execution

2. Association At-a-Glance Mission: Advancing Professional Standards in Category Management • Founded in 2004, to better define the discipline, responsibilities and skill sets of a "category manager;” to formalize training and to create certifications; serves as the global category management community • Evolved to cover a broad range of strategic insights and planning functions (consumer insights, analytics, in-store execution, space management, shopper marketing, trade promotion marketing, pricing) • Offers focused Share Groups, global events, resource directories, best practice surveys, e-newsletter, custom-sourced targeted news • Only organization certifying individual professionals and companies based on recognized industry-wide standards www.cpgcatnet.org Category Management Association

3. Member Benefits Our only vested interest is in our members. As a member of the Category Management Association, you are a member of the global category management community. As a member of this community, you help to define the function and strategy, shape standards and practices, and create innovations. Membership is a career investment. • Exclusive Content • Share Groups • Facilitated introductions • Certification discounts • Event discounts • Best practice surveys www.cpgcatnet.org Category Management Association

4. Membership Levels *Corporate member team leaders can also take advantage of unlimited job postings and discounted recruitment services www.cpgcatnet.org Category Management Association

5. Category Management AssociationAdvancing professional standards Category Management Certification Overview

6. What is certification? • INDIVIDUAL Certification from the Association • Objective, third-party designation • Based on a minimum agreed-upon training standard • Quantifies the skill level of individual category management professionals • Ensures the standard has been met or exceeded COURSEWORK certification means that the designated course officially fulfills a requirement towards individual professional certification. www.cpgcatnet.org Category Management Association

7. Steering committee The Category Management Training Standards & Certifications Steering Committee was made up of dedicated, expert volunteers and formed to create industry guidelines and skill set definitions for Category Management professionals. It's first standards document was approved 12/09.

8. Sub committee member companies • Abbott Nutrition • • Anheuser-Busch • • Coca-cola Enterprises • • Colgate Palmolive • • Del Monte Foods • • Dr Pepper Snapple Group • • EJ Gallo Winery • • Global Decisions • • Hormel Foods • • Johnson Controls • • Johnson & Johnson • • Kellogg USA • • St Joseph’s University • • Swedish Match • • University of Pittsburgh • • Western Michigan University • • Wrigley

9. Certification evaluation board (CEB) • The CEB was established by the Category Management Association to objectively review and evaluate all industry training programs and category management professionals for certificationThe responsibilities of the CEB include: • Continually develop a common language for the discipline • Certify coursework and individual professionals where standards have been met • Provide action steps where standards have not been met www.cpgcatnet.org Category Management Association

10. Certification Levels There are three levels of professional certification. Skill proficiency is cumulative — higher levels are expected to have already mastered the skill sets at lower levels. 8 required learning objectives 15 required learning objectives 10 required learning objectives www.cpgcatnet.org Category Management Association

11. Certification Scorecard Individuals / Companies can understand where they stand by comparing completed training to the Certification Scorecard. A combination of formal training and work experience will be considered during the certification evaluation process. The Association’s Certification Evaluation Board (CEB) assesses all qualifications and issues certifications. www.cpgcatnet.org Category Management Association

12. Individual Certification Process www.cpgcatnet.org Category Management Association

13. Training The Association serves as a resource for training information, but does not conduct training. Certified coursework will be clearly designated and updated on the Association Website A "Coursework Certified" designation means that certain courses offered by the company are certified and can be submitted for credit towards an individual professional certification. www.cpgcatnet.org Category Management Association

14. Coursework Certification CPG Companies, solutions providers, and training organizations may submit their learning programs for assessment and certification. The Certification Evaluation Board assesses training curriculum, course materials, and testing rigor. www.cpgcatnet.org Category Management Association

15. Category Management Association, 210.587.7203 Central time USA For more information on member benefits and options, visit www.cpgcatnet.org or email: memberservices@cpgcatnet.org Donna Frazier, President and Managing Director, dfrazier@cpgcatnet.org Lori Castle, Content & Communications Director,lcastle@cpgcatnet.org Anne Kay, Member Networking Director, akay@cpgcatnet.org To learn more about or request individual or coursework certification, email: admin@certifications.cpgcatnet.org Blaine Ross, Executive Vice President Global Sales & Marketing,bross@cpgcatnet.org Laura Lee Larson, Ed.D., VP Global Education & Certification,lllarson@cpgcatnet.org www.cpgcatnet.org Category Management Association