Category Management Association Certification Overview

1. Category Management Association Certification Overview

2. What is certification? Individual professionals can be certified at three levels, depending on experience and training. Manufacturers and retailers can certify their internal corporate training programs. Training firms, solution providers, and universities can certify their learning programs. • INDIVIDUAL Certification from the Association • Objective, third-party designation • Based on a minimum agreed-upon training standard • Quantifies the skill level of individual category management professionals • Ensures the standard has been met or exceeded A CERTIFIED learning or training program means that the designated program officially fulfills a requirement towards individual professional certification. www.cpgcatnet.org Category Management Association

3. Our 2 Step Approach: It Started with a Steering Committee • Lead with experience • Ensure diversity, remove bias • Create role & skills framework • Establish certification process

4. Roles Skills

5. Our 2 Step Approach: The Certification Sub-Committee • Leverage cat man and educator expertise • Define levels of competency • Create framework to evaluate training

6. Develop A Common Language

7. 3 Certification Levels 8 Required Learning Programs 15 Required Learning Programs 10 Required Learning Programs

8. Certification Simplistic approach • 3 levels • required fundamentals • plus recommended skills Adaptable • flexible for companies, big and small • will improve over time

9. Category Management Standards INDIVIDUAL Certification: • Quantifies the skill level of individual category management professionals • Ensures the standard has been met or exceeded COURSEWORK Certification: • Designated course officially fulfills a requirement towards individual professional certification.

10. Show Copy of Category ManagementProfessional Standards Document

11. Certification Process For Individuals Covers a 3 Year Period

12. Individuals

13. Individuals 3 Years Record Retention CMA Certification Board Certifies Individual & Posts Records

14. Costs for an Individual’s Certification • Initial costs $800 • $500 individual’s initial personal evaluation fee • $300 Covers 3 years certification updates and data maintenance • Renewal costs • Renewal for an individual’s certification is $300 • Covers an additional 3 years, including: • New training programs completed • Maintaining certification records • Updating certification level

15. Certification Process For Companies Covers a 3 Year Period

16. Training Programs Training Companies Manufacturers Certification Order Form • Training Course Translation & Evaluation • Certification Board

17. Costs For Learning Program Certification • Initial costs • One Time Certification Evaluation fee is $8,000, covers organization and translation of course content to Learning Program format and cost estimate • Learning program certifications: • Pre-certified ”off-the-shelf” learning program ($200 each) • Customized pre-certified ”off-the-shelf” learning program ($2,400 each) • Customized, internal proprietary learning program ($4,000 each) • Renewal costs • The cost for renewing certification are as follows: • Recertification for a comprehensive company training program will be $1000.(In addition there will be a $ 100.00 charge to review and re-record each previously certified learning program) • For all new learning programs certified the cost per learning program will be as above

18. Participating Training Providers • CMKG • Learning Evolution • Nielsen • ROI • SymphonyIRI • The Partnering Group • Win Weber Associates

19. Benefits to Certification • Commitment to employee professionalism • Road map to category management success • Industry leadership • Competitive advantage with trade

20. Partial Certification Client List

21. Category Management Association, 210.587.7203 Central time USA For more information on member benefits and options, visit www.cpgcatnet.org or email: memberservices@cpgcatnet.org To learn more about individual or company certification, email: admin@certifications.cpgcatnet.org Donna Frazier, President and Managing Director, dfrazier@cpgcatnet.org Blaine Ross, Executive Vice President Global Sales & Marketing,bross@cpgcatnet.org Kevin Costello, Vice President , Business Development, kcostello@cpgcatnet.org Diane Milanese, Member Resources Director, dmilanese@cpgcatnet.org Anne Kay, Member Networking Director, akay@cpgcatnet.org

22. Questions