MGMT 3275-090 Spring 2011 Mrs. Tamara L. Cohen
MGMT 3275-090 Spring 2011 Mrs. Tamara L. Cohen. Case #1. INTERNATIONAL MANAGEMENT. MTV Networks: The Arabian Challenge. BACKGROUND. MTV launched in US in1981; bought by Viacom in 1986 mid-1990s strategy “Think Global, Act Local” in Australia, Asia, India, China, Germany, etc.
342 views • 7 slides