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AFTER

AFTER. Inputs. 0 new infrastructure 2.5 FTE project team 15 founder partners 130 ambassadors $1.7 million funding $5.6 million in kind support . Outputs. 4,000 events 12,000 online followers 200,000 participants $ 26 million-worth media $20 return for every $1 .

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AFTER

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  1. AFTER

  2. Inputs 0 new infrastructure 2.5 FTE project team 15 founder partners 130 ambassadors $1.7 million funding $5.6 million in kind support

  3. Outputs 4,000 events 12,000 online followers 200,000 participants $26 million-worth media $20 return for every $1

  4. Outcome findings • Reaching new and target audiences • Linking national, state and local programs • Creating new partnerships and strengthening existing ones

  5. Outcome findings • Supporting other aspects of literacy (visual, digital) • Embedding state and territory literacy aims within the campaign

  6. Outcome findings • Providing a unifying brand to promote the key messages • Creating momentum

  7. Outcome findings • Harnessing the power of technology (web and social media) • Harnessing the power of media and multi-media organisations

  8. Outcome findings • Maintaining connections • Monitoring and evaluating the success of programs • Generating funding opportunities

  9. Outcome findings • Adding value • Increasing the profiles of libraries and their partners • Extending partnerships

  10. Future findings • Extending partnerships • Extending programs • Extending new programs • Building on connection (through social media)

  11. Recommendation Maintain a Love2Read support network that gives guidance and support yet allows for local ownership and flexibility, through a rolling program of national reading.

  12. Recommendation Develop strategic alliances between the library sector and education providers such as schools, tertiary education providers and industry to enhance the development and delivery of effective literacy programs.

  13. Recommendation Support libraries to maintain the momentum gained during the National Year of Reading by leveraging and extending the networks of partnerships that they have created.

  14. Recommendation Plan future initiatives to include more diverse sectors of the community and target groups such as people with disabilities, older people, and the marginalised through specific initiatives.

  15. Recommendation Lobby for bipartisan support for future campaigns, to ensure the importance of reading as a major determiner of the social, educational, economic and health of Australia is supported by all major political parties.

  16. Risks • It becomes another program

  17. Advocacy outcomes • Government engagement • Collaboration • Interest and energy • Confidence

  18. For all Australians to understand the benefits of reading as a life skill and catalyst for wellbeing To promote a reading culture in every home To establish an aspirational goal of sharing a book with your child every day. Profile libraries’ role in literacy Goals

  19. Measures 6% improvement in the AEDI index language and cognitive skills 2009 – 2012

  20. Unfinished business • National family literacy • Indigenous literacy • Adult literacy – Beyond Blue

  21. x READING LEARNING

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