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Microsoft In China By: Joycelyn Williams

Microsoft In China By: Joycelyn Williams . Introduction: Microsoft . Microsoft was born in April 4, 1975. Childhood friends Paul Allen and Bill Gates are the original co-founders of Microsoft . Microsoft popular products/services . J ust How Big is Microsoft?.

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Microsoft In China By: Joycelyn Williams

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  1. Microsoft In China By: Joycelyn Williams
  2. Introduction: Microsoft Microsoft was born in April 4, 1975. Childhood friends Paul Allen and Bill Gates are the original co-founders of Microsoft.
  3. Microsoft popular products/services
  4. Just How Big is Microsoft?
  5. Microsoft In China: Establishment In 1992, Microsoft open its first office in Beijing In 1995, China incorporated Microsoft (China) Co. Later opening branch offices in: Shanghai, Guangzhou, Chengdu, Nanjing, Shenyang, Wuhan, Shenzhen, Fuzhou, Qingdao, Hangzhou, Chongqing, and Xi’an.
  6. False Start with China: The Beginning
  7. False Start with China: results
  8. False Start with China: Supporting Theories. One positive + one negative = Negative . +/- Social Judgment Theory +/- =
  9. 1. Issue: Battle of China's software piracy: In the Asia Market: about 80% of sold software was pirated. China has the largest cybercriminals counterfeit business in the world It is claimed that about 95% of Microsoft software sold in China was fake. “China's illegal software market was valued at close to over $9 billion, while the legal market was valued at $2.7 billion,” according to a study by the Business Software Alliance.
  10. Issue: Battle of China's software piracy http://www.youtube.com/watch?v=Vov4iG3aqUo
  11. 1. Issue: Complex obstacles
  12. 1. Solutions: Windows Genuine Advantage 1. WGA: a type of software developed my Microsoft to decrease piracy. For window users to receive instant updates , they must install WGA. where the operating system can sense counterfeit software therefore changing the desktop and background to a black screen in hour long intervals. 2. black screen syndrome:
  13. Failures/disadvantage of china's WGA
  14. Solutions: “Keep it Real” campaign The “Keep it real” marketing Campaign is targeted mainly towards resellers, piracy and potential consumers. Goal: is to educate and inform Chinese consumer about the dangerous and risk of obtain counterfeit software. The anti-piracy campaign is frequently introduce during busy holiday season in the country. Later Anti-piracy Day developed in china
  15. Solutions: commercials http://www.youtube.com/watch?v=YMt38gkoF9U http://www.youtube.com/watch?v=SS1Y3JuVjzM
  16. 4.Issue: Harsh Labor practices Reports from The National Labor Committee claimed: 1. Low pay: 14- and 15-year-olds work 16-hour shifts for about 50 cents an hour 2. Lack of payment: average of 282 hours amount of overtime without pay 3. few freedoms for workers
  17. 5. Legal Issue:Microsoftmonopoly
  18. Marketing strategy: New Era: Next 5 Years Main Focuses on: Innovation,Competition,and Talent in China.
  19. Sources: http://www.computerworld.com/s/article/9234657/Microsoft_Most_PCs_running_pirated_Windows_in_China_have_security_issues http://www.computerworld.com/s/article/9240170/Microsoft_Samsung_HP_join_to_stop_Windows_piracy http://www.csoonline.com/article/723781/microsoft-most-pcs-running-pirated-windows-in-china-have-security-issues • http://www.v3.co.uk/v3-uk/news/2207268/microsoft-issues-complaint-over-software-piracy-at-stateowned-chinese-firms • http://seekingalpha.com/article/420801-microsofts-biggest-problem-is-piracy http://www.zdnet.com/microsoft-claims-success-against-unlicensed-software-3039284204/ http://seattletimes.com/html/microsoft/2008323875_msftchina29.html http://it.icxo.com/htmlnews/2008/10/16/1310099.htm http://www.wired.com/business/2008/10/microsoft-peeve/ http://www.itbusinessedge.com/cm/blogs/dunn/microsoft-flexes-muscle-for-global-anti-piracy-day/?cs=14224 http://money.cnn.com/magazines/fortune/fortune_archive/2007/07/23/100134488/ http://www.microsoft.com/china/ard/en/newsrelease/press20120906.mspx http://whatis.techtarget.com/definition/Windows-Genuine-Advantage-WGA http://www.microsoft.com/OEM/en/licensing/antipiracy/Pages/keep-it-real.aspx#fbid=QMdjcAvUJ1J http://seekingalpha.com/article/420801-microsofts-biggest-problem-is-piracy http://www.dailymail.co.uk/news/article-1266643/Microsofts-Chinese-workforce-tired-stay-awake.html
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