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Who We Are

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Who We Are

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  1. “The online video marketplace is still very young, and we are on the verge of a new era of marketing with the rise of real-time video and social media. For business, it's grown beyond just being about numbers of times the video is viewed, it’s now about engagement and reach. It's no longer a piece of a businesses online marketing plan—it’s at the core of an overall strategy.” —Larry Kless President and Founder of Online Video Publishing

  2. Who We Are • 28 years in the Quality business • TechnorazziLIVE MR

  3. Business Model Shift • What is “new media?” • Live broadcasts are integral to extending and connecting publishers’, advertisers’ and subscribers’ reach JD

  4. The Finished Production From a recent live broadcast JD

  5. Live Broadcast Demo DD

  6. Applications of Live Broadcasts • Product announcements • Educational / training series • Help your user base with “best practices” • Hardware demonstrations • Software demonstrations • Case study applications at customer sites • Internal communication • e.g. Global sales team gatherings DD

  7. Synergy of All the Ingredients Project Mgmt Technology Choreography Live Broadcast Marketing “Lights, Camera, Action!” Artistry Message MR

  8. Targeted Lead Generation • Facts: • Clients can get more leads from a live video broadcast than from a trade show at a fraction of the cost. • The advertiser’s cost per lead is less for a live broadcast than for a customer site visit. MR

  9. Broadcast Station Set ISP Viewer’s Browser Content Deliv Net Our Website Technical Architecture The Internet DD

  10. Lessons Learned • Our first broadcast… • “Success lies on the far side of failure” • Risk management, fallback modes, and system and personnel redundancies • Tests and experiments • Change just one thing and you affect 20 others… 10 you know about, 10 you don’t! • Pricing model JD

  11. Where We’re Headed • Cutting the cord • Partnering with other magazines to share live broadcasting technology JD

  12. Press Resources • www.qualitydigest.com/IMTS2010_press • Press release on TechnorazziLIVE • TechnorazziLIVE promo video (the one you saw playing before the press conference) • TechnorazziLIVE data sheet • This PowerPoint • Recent live broadcast recordings • Quality Digest media kit • Come see us at E4848 • Hexagon demo Thurs 1PM E5115 • Quality Digest • Mike Richman, Publisher • mrichman@qualitydigest.com • 530.893.4095 x1003 MR

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