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Cool – who’s going to pay for that?. ORCID BWG (Business Working Group) Outreach Meeting, September 16 th , 2011. BWG – who are we?. Gregg Gordon, SSRN Karen Hunter, Elsevier Dave Kochalko , Thomson Reuters Salvatore Mele , CERN Ed Pentz, CrossRef, co-Chair
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Cool – who’s going to pay for that? ORCID BWG (Business Working Group) Outreach Meeting, September 16th, 2011
BWG – who are we? • Gregg Gordon, SSRN • Karen Hunter, Elsevier • Dave Kochalko, Thomson Reuters • Salvatore Mele, CERN • Ed Pentz, CrossRef, co-Chair • Lisa Schiff, California Digital Library • MacKenzieSmith, MIT • Craig Van Dyck, Wiley, co-Chair
BWG Remit • …responsible for developing a business plan, including funding options, and membership and affiliate policies for Board approval. • …will coordinate its work with the TAG and the OWG.
Business Plan - for a sustainable organization • BWG sub-groups developed initial proposals on what fees could be charged (mid-2010) • Membership fees; transaction fees; fee-for-service (real-time access, alerts, bulk querying, disambiguation) • ORCID Survey (late 2010) asked about • Willingess to pay • Ideas for ways to fund ORCID • Mellon grant to fund business model feasibility study
ORCID funding so far…. • In kind (2010) – staff time; board, working groups, technical and legal • Sponsorship 1 (early 2011) - $244,000 in donations from Founding Sponsors • Small grants (mid-2011) – Mellon ($49,000); VIVO ($25,000) • Sponsorship 2 (late 2011) – announced in August to get additional $250,000 • Major loans and grants (late 2011/early 2012) - Mellon funded feasibility paper and more detailed business plan
Business Model Feasibility Study • $49,000 grant to fund consultant Raym Crow • PIs from MIT, Harvard, and Cornell – MacKenzie Smith taking the lead for ORCID • Report on sustainable business model for ORCID - focus on academic institutions; also publishers, funding agencies, other stakeholders • Mainly U.S., but considering international interests • Will inform decisions about ORCID business models with October 2010 Participant survey
ORCID Sustainability Framework • Framework for modeling scenarios • Baseline scenario that can be adjusted • What drives the model: development and operating costs; market sizing; price points, adoption curve
Who’s the market? • Universities and research institutes • Government and private funders • For profit publishers • Non-profit publishers
What are fees? • Initially tiered annual membership fees • One time capitalization fee (JSTOR, ARTstor)
Investment capital required? $2.725 million
Investment Capital • Donations • Grants • Loans
Next Steps • Refine cost assumptions • Revise market sizing, pricing and adoption curve assumptions • Update cost and revenue projections • Recalculate investment capital required • Get loan commitments • Pursue grants