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RSA Replacement Campaign for Int. Sales

RSA Replacement Campaign for Int. Sales. For Int. Sales Distributors/VARs Yossi Geller. Objectives Recently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence.

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RSA Replacement Campaign for Int. Sales

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  1. RSA Replacement Campaign for Int. Sales For Int. Sales Distributors/VARs Yossi Geller

  2. Objectives Recently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence. - Inform RSA customers in specific regions about the acquisition and raise the issue of support and f • Get eToken out to more prospects… • Be more aggressive in pushing eToken to local VARs/prospects in respective Int Sales regions RSA Replacement Campaign

  3. Campaign Scope • Qualified for campaign:All eToken distributors/Channel in all Int. Sales regions • Duration: Nov.1 – March 31, 2007 • Support for partners - up to $2000 for activities* • * Support will be based on activity. Partners who use all suggested tools will receive support in the form of Co-op money. All promotion tools (banners, insert, etc) must be translated into local language. eTokenOTPAwareness Campaign

  4. Campaign Incentives (RSM) • Individual: For every first conversion order tokens you're entitled to: • Tokens ordered in Q4 2006Awards • Quantity Incentive in $ • 10-49 $150 • 50-99 $250 • 100-249 $400 • 250-999 $600 • 1000+ $1,000 eTokenOTPAwareness Campaign

  5. Campaign Tools • OTP Insert/Mailer • - Four fold insert/mailer can be provided as final printed document or artwork for localization. Outside Cover Inside Cover eTokenOTPAwareness Campaign

  6. Campaign Tools • On-line Banners • - We can provide dynamic and or static banners that link to a landing page. Dynamic Banner Static Banner eTokenOTPAwareness Campaign Banner on web Goes to landing page

  7. Campaign Tools • OTP Demo Kit The demo demonstrates in a real-life environment how eToken can easily be deployed and used for strong user authentication eTokenOTPAwareness Campaign

  8. Campaign Incentive • OTP Demo Kit eTokenOTPAwareness Campaign

  9. Campaign Tools • Support material • eToken OTP Brochure • OTP Success Story (Alpla) • OTP PPT Presentation • OTP Advertising • Competitive analysis • Other eTokenOTPAwareness Campaign

  10. For Further Information If you need additional explanation, assistance, or simply want to discuss the items noted in this presentation, simply contact me directly yosig@Aladdin.com or via your RSM. Good luck and good selling! eTokenOTPAwareness Campaign

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