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Int. Sales HASP Sets You Free Aug 2005

Int. Sales HASP Sets You Free Aug 2005. Confidential For Internal Use Only. Objectives (1). Encourage our distributors to distribute DKs to potentials without worrying about costs incurred to them Get DKs out to more prospects… Need to be more aggressive in pushing DKs to our distributors

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Int. Sales HASP Sets You Free Aug 2005

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  1. Int. Sales HASP Sets You FreeAug 2005 ConfidentialFor Internal Use Only

  2. Objectives (1) • Encourage our distributors to distribute DKs to potentials without worrying about costs incurred to them • Get DKs out to more prospects… • Need to be more aggressive in pushing DKs to our distributors • Reiterate that we are loosing opportunities by not getting the DKs to potential customers • To inform them that they have no risks involved…all they need to do is get information about our end-users and developers

  3. Objectives (2) • Get information about our end-users • Build up marketing-incubation database in specific countries • Develop a pipeline for HASP in Int. Sales regions

  4. Campaign Scope • Qualified customers: All HASP distributors in all Int. Sales regions • Taking part: Distributor Sales Managers will also get a bonus for their efforts • Duration: Sep. 1 - December 31 2005

  5. HASP Sets You Free - How Does It Work? • Distributors will get free DKs based on their revenues (2004*) each month. Distributor will be able to distribute the DKs freely without concern of incurring a cost. In return we request that they provide us a monthly report regarding the prospects who received the DKs. By providing the free DK incentive we are in essence building a pipeline for HASP. If we receive an appropriate pipeline by the end of the month the respective distributor will get another batch of DKs free.

  6. HASP sets you free - how does it work? Aladdin Distributor End-user Month X Report Aladdin Month X+1

  7. Conditions • A distributor will receive additional DK’s only after he sends us the DK report • A distributor can receive DK’s only on a monthly basis, and not more than the # of DK’s allocated to him based on the revenue he brings to Aladdin • This program will be in effect until the end of 2005. However, Aladdin can terminate this program at any given time.

  8. HASP DKs to be provided free of charge to you every month* * Contingent to meeting all the required conditions

  9. Reporting Tool • Distributors will need to provide a monthly report citing to whom the DK was sent • Distributors will need to provide a conversion rate from DK to sale

  10. Reporting Tool (Excel form) Customer:_______________________________________________________ Contact person:___________________________________________________ Country: ________________________________________________________ Email:__________________________________________________________ Type of DK given:_________________________________________________ Date DK was given:________________________________________________ Industry:_________________________________________________________ Potential Purchase of HASP Keys (per year): ____________________________ RSM:____________________________________________________________ Comments / special requests: ________________________________________

  11. Good Luck!

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