Riverside Community Hospital Donation Campaign

1. Riverside Community Hospital Donation Campaign Christy Bethel, MS Donation Development Coordinator OneLegacy Karina Kilian, RN, BSN, CEN Director, Emergency Services Riverside Community Hospital

2. Hospital Profile • 373 beds • 40 ICU beds • 50 bed ER • 81,000+ pt visits annually • Level II Trauma Center • Centers of Excellence • Kidney & Pancreas Transplant Center • OPO: OneLegacy (Region 5)

3. RCH Involvement in the WPFL • Awarded a HRSA Bronze Medal of honor in Oct 2012 • Presented “Doubling Donation Outcomes…What a Difference a Year Can Make” • CNO attended the National Learning Congress and the RCH Let Life Bloom campaign seed was planted

4. First Steps • Donor Council submitted proposal to promote the Let Life Bloom campaign • E-campaign established to promote donor registration: http://donatelifecalifornia.org/rch

5. Finding Balance

8. RCH hosted weekly Donate Life Informational Booths

9. Flag Raising Ceremony

12. Lessons Learned • Additional education needed • Clarified misconceptions • Reviewed accomplishments • Established need to engage the community in donation awareness Reviewed data to confirm that RCH is saving LIVES through donation!!

13. CA =34% Riverside=20%

14. Where are we now? • RCH is the only hospital in California to receive a Gold Recognition in the Let Life Bloom Campaign (Phase II) • The e-campaignresulted in limited registries;Revised link http://donatelifecalifornia.org/riverside • There are currently 102, 802 Registered Donors in the city of Riverside • Goal is for Riverside to increase from 20% to 50%

16. Next Steps • Host our first Donation Drive at Employee Benefits Fair • Partner with the City of Riverside to establish a city wide donation campaign • Mayor’s office • City employees • First responders (Fire, Police, Sheriff, & EMT) • Universities/colleges • Libraries

17. 2014 Donate Life Rose Parade Float

18. RCH Sponsoring Floragraph

19. Questions?