Legislative Strategy & Marketing Update

Legislative Strategy & Marketing Update

Agenda • Federal Budget Update • Legislative Strategy • Marketing Update • Legislative Tactics Debriefing Reception

Legislative Strategy Federal Budget Update and Context • Review and Update on the Budget for FY 2013 • Outlook for the FY 2014 Budget • Political Landscape: Duplication or Collaboration • Who are our Champions?

Funding Scenario FY 2013 SBDC Funding $112.5 M FY 2012 CR starting point -$9 M Sequestration $103.5 M -$1.5 M (Portable Assistance, Advisory Board, Accreditation, SBDCNet) $102 M Available for allocation to Programs

Funding Scenario FY 2014 - ASBDC Request $115.0 M -1.5 M (Portable Assistance, Advisory Board, Accreditation, SBDCNet) $113.5 Core funds available for allocation to Programs FY 2014 – Administration’s Request $104.6 M -1.5 M (Portable Assistance, Advisory Board, Accreditation, SBDCNet) $103.1 Core funds available for allocation to Programs

Legislative Strategy Federal Budget Update and Context • Political Landscape: Duplication or Collaboration • Who are our Champions?

Legislative Strategy GOAL: Build support for the NATIONAL program to secure $115 Million appropriation. • Full Network Engagement • Legislative Visits Survey: https://www.surveymonkey.com/s/ASBDCLegFeedbackSurvey Legislative Strategy Committee: Allan Adams, Mary Collins, Christian Conroy, Doug Gurley, Diane Howerton, Kristin Johnson, Jody Keenan, Jim King, Sam Males, Michael Myhre, Becky Naugle, Kristina Oliver, Greg Panichello, Mark Petrilli, Tee Rowe, Deborah Schueneman, Jacqueline Taylor, Mary Lynn Wilkerson, Cathy Wiltse, April Youngblut

Marketing Update

Marketing Rebrand Overview

Rebrand Overview

New Logo • The Board of Directors reviewed a dozen logo ideas provided by CK Art & Design and the Marketing and Communications Committee. • The Board of Directors chose the new logo design because it is bold, clean, simple and adaptable. The graphic can be used as a stand-alone logo or in conjunction with existing logos. • Role of the Association & Network in rebrand.

Roll-Out States in red have incorporated the new logo.

Marketing Plan

Resources

Process Board of Directors, Marketing Committee, Association State Director State Lead Office SBDCs

Working Together

National Message In these challenging times, America’s SBDC plays a critical role in the health of small businesses: helping access capital needed for growth, providing advice on regulations, preparing for government contracting reductions, and responding when disaster strikes. Small businesses are job creators and innovators. America’s SBDC is the nation’s proven, cost-effective, and accredited infrastructure focused on small businesses -- America’s job creators. The fiscal crisis and citizens’ demands for government accountability require congressional support in programs that produce concrete and measured results. $115 million in core federal funding for America’s SBDC leverages the continuation of the nation’s largest, small business assistance program.

Key Messaging Points America’s SBDC: • Is a powerhouse in job creation and measurable economic impacts. • Stands apart from the dozens of federal business-related programs. • Is worthy of your support. • Aids small businesses in responding to local and national priorities, opportunities and crises.

GAO Study • The SBDCs are an example of the best practices suggested by GAO in its analysis of 52 federal entrepreneurial assistance programs. • The GAO report offers a framework for policy makers to use for comparing the SBDC and other economic and entrepreneurial development programs.

Legislative Strategy Disaster Response • Congressional bills • Education: Annual Conference & On-site • Library of Response & Recovery Documents • Development of a Ready Team • Disaster Mutual Aid Agreement

Legislative Tactics Important Materials • Message Card – highlight the $115 million request • National Impact Brochure • District Profile, District Success Stories, Constituent Letters • State Impact Materials • Jobs Act • Examples: • ASBDC Website • Around the Room • GAO Report • Materials that demonstrate service and impact for Veterans, Urban and Rural Underserved Markets

Legislative Tactics Data to the ASBDC Office • Quarterly Performance Data • District Profile, District Success Stories, Annual Reports, State Impact Materials • Jobs Act • Materials that demonstrate service and impact for Veterans, Urban and Rural Underserved Markets

The ASK In EVERY Meeting ask for • Support for a minimum of $115 million appropriation for the national program in the FY 2014 budget. • Make it specific – how much this will mean for your program and what you will do with it. • This funding level is consistent with what Congress had requested for the program in 2012. • Sequestration/Reduced Funding – explain what you will not be able to accomplish. • 8% vs 5% - Sequestration not applied fairly

Legislative Tactics After EVERY Meeting • Complete a legislative survey • Link was in the memo sent prior to this meeting • Link being sent out again • Link on the Preparing for Capitol Hill Visits webpage • www.surveymonkey.com/s/ASBDCLegFeedbackSurvey

Legislative Relationships Goal: Establish relationships with all Congressional Members and their staff • Local • DC • Prioritize Members • Appropriations, Small Business, Leadership • New Members • Research Members and their staff • Client Communication • Program Communication to all Congressional Members

Hill Visits Preparing for Capitol Hill Chaos • Know who you are meeting with • Personalize the meeting • Engage with staff priorities • Have 1-2 client stories ready and/or examples of collaborations with “other partners” • Have 1-2 minute elevator pitch prepared • the ASK • key points why SBDC is the “solution” • Follow-up

Next Steps • Sharing of Information • Legislative Survey • www.surveymonkey.com/s/ASBDCLegFeedbackSurvey • Debriefing Reception • April 16, 5:30-6:30 pm, Marriott Crystal City • Data to the ASBDC • Questions

Legislative Strategy & Marketing Update