1 / 10

Marketing Update

Marketing Update. By Catie Cotcher. Marketing Update. External Marketing Moving Forward…GST Internal Marketing through Accredited Consultants Case Studies Quicken Website. External Marketing. QuickBooks 2010/11 Release Campaign GST change major focus in campaign…why?

oliver
Download Presentation

Marketing Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Update By Catie Cotcher

  2. Marketing Update • External Marketing Moving Forward…GST • Internal Marketing through Accredited Consultants • Case Studies • Quicken Website

  3. External Marketing QuickBooks 2010/11 Release Campaign GST change major focus in campaign…why? What is happening in Retail QuickBooks Online Release Case Studies / PR

  4. GST Campaign Why is this so important? Client experience moving forward? Need to action – NOW! How can we help?

  5. Your Role – The Accredited Consultant Client Expectations Client Communication SPAM – Licence Agreement Delightful vs Disaster

  6. Accredited Consultant – GST Marketing Direct Mail Communications 1st Communication – May (alongside DM) 2nd Communication – June/July – EDM 3rd Communication – August – Letter 4th Communication – September Reckon assistance

  7. Internal Marketing through AC Channel Creating an AC Community Marketing and building off each others strengths Facebook – what, when, why and how? AC’s aligning with Accountants

  8. Case Studies • Example • How to use these? • How to get more? • Australia PR department resource

  9. Quicken Website • Overhaul done this year – content management • Better resources for ACs • Direct links to Onyx and Knowledge Browser • Marketing through Google AdWords, Facebook and Yahoo • Monitoring systems on website for better analysis • EDM campaigns being redirected to website to allow viewing of click throughs

  10. Thank you

More Related