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NZS - Business and Directory Search Case Study

NZS.com - Business and Directory Search Case Study. Local and directory search is taking off in NZ with several smaller, innovative companies starting to make serious inroads within an often overlooked sector that is rapidly gaining momentum. What is NZS.com all about?.

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NZS - Business and Directory Search Case Study

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  1. NZS.com - Business and Directory Search Case Study Local and directory search is taking off in NZ with several smaller, innovative companies starting to make serious inroads within an often overlooked sector that is rapidly gaining momentum.

  2. What is NZS.com all about? We aim to offer a unique search experience that complements other search options and is designed for viewers seeking a human-edited window to the New Zealand Web. New Zealand Search for categorised contentand a Kiwi-centric approach to analysing the New Zealand Web space.  “Definitive Map of the New Zealand Web Space”

  3. The NZS.com team

  4. Where do directories fit within today’s search market? Search engines recognise the value of human edited and categorised listings. Resources categorised by New Zealanders for New Zealanders. Directories invest in category content which allows SME’s to advertise their business in an affordable and targeted manner.

  5. Where do directories fit within today’s search market? Example search: “Auckland plumbing” in Google.

  6. Where do directories fit within today’s search market? Example search: “Auckland plumbing” in Google. Category term = varying results dependent on SEO investment and/or understanding by the business involved. A directory provides a useful targeted list of websites. Site search on a directory provides a highly relevant human edited search result.

  7. Local directories in theNew Zealand online market International directories ≠ NZ customisation needed Barrier to entry = quality human edited categorisation and descriptions

  8. Local directories in theNew Zealand online market International directories ≠ NZ customisation needed Barrier to entry = quality human edited categorisation and descriptions Localised regional listings = popular tool & competitive edge

  9. What’s coming up from NZS.com? Exciting tools on their way for analysing and marketing websites in NZ. How does your site interact with the NZ Web? NZ Web Tools Which NZ specific sites link to yours? Spidered the entire NZ Web - now analysing... Helping operators market their sites. Our aim = open the doors to New Zealand’s “Hidden Web”.

  10. The real NZS.com team

  11. www.nzs.com/newsletter Announcements of our latest tools for website operators Our most popular sites and categories New Zealand Web statistical information and insights

  12. Thank you Gary Jensen General Manager, NZS.com Limited gary@nzs.com

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