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Apple INC. Anh Nguyen Section : 04 Date: 02-13-12. Background information. Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers .
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Apple INC Anh Nguyen Section : 04 Date: 02-13-12 Anh Nguyen CIS 1055
Background information • Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers. • In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. • As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Anh Nguyen CIS 1055
Productions Apple scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Its iPad tablet computer has become another game-changer in the consumer market. Apple gets nearly 40% of sales from customers in the US. Since its release, the company's iPhone has spurred a revolution in cell phones and mobile computing. It also continues to innovate its core Mac desktop and laptop computers, all of which feature its OS X operating system, including the iMac all-in-one desktop and MacBook portable for the consumer and education markets, and the high-end Mac Pro and MacBook Pro for consumers and professionals involved in design and publishing Anh Nguyen CIS 1055
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Recent news • NEW YORK—January 19, 2012—Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. iBooks textbooks can be kept up to date, don't weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac® can create stunning iBooks textbooks. Anh Nguyen CIS 1055
Stock chart Anh Nguyen CIS 1055
Apple commitments • For more than 20 years, Apple has provided new and innovative solutions for people with disabilities, allowing them to access — and enjoy using — the Mac, iPod, iPhone, iPad, and Apple TV. • By listening to our customers and applying thoughtful solutions to previously unsolvable problems, Apple continues to set a high standard for accessibility. • As part of our commitment to accessibility, our Retail Associates are specially trained to serve customers with disabilities. Anh Nguyen CIS 1055
Organization structures Anh Nguyen CIS 1055
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