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Apple Inc. Ryan Beard Kristina Bernhard Sam Olson Kathleen Sweeney. CSR. Corporate Social Responsibility the responsibility of enterprises for their impacts on society Four aspects: economic, legal, ethical, philanthropic. Profile. Established in 1977
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Apple Inc. Ryan Beard Kristina Bernhard Sam Olson Kathleen Sweeney
CSR • Corporate Social Responsibility • the responsibility of enterprises for their impacts on society • Four aspects: economic, legal, ethical, philanthropic
Profile • Established in 1977 • World leader in producing innovative electronic goods and technology • 60,400 full-time and about 3,000 temporary employees and contractors • Outsourcing through manufacturing overseas • Most factories located in Asia
CSR Policies and Reporting • Form 10-K annual report available on website • Business conduct policy: “Apple conducts business ethically, honestly, and in full compliance with all laws and regulations. This applies to every business decision in every area of the company worldwide.” • Supplier Responsibility Website • “highest standard of social responsibility” • “safe working conditions” • “treat workers with dignity and respect” • “use environmentally responsible manufacturing processes”
Conflicts: Labor and Human Rights • Foxconn • largest contracted electronics manufacturer in the world • Workers live and work inside the complex • Workers have excessively long working hours and discrimination of Chinese workers by Taiwanese superiors • 2009-2010 • 13 workers committed suicide • Related to internal management – military style approach • Not all employees are dissatisfied • 91 underage workers
Conflicts: Workers’ Health and Safety • May 2010 • Two workers killed and 16 injured during explosion at Foxconn • Other workers from Wintek poisoned by chemical used to clean touch screen of iPhones. • Apple did not provide sufficient compensation
CSR Policy Post-Conflicts • Conducted audits • Covered working, living, health, safety, and environmental practices • Conducts an increasing number every year • Terminate business that don’t/won’t address problems of underage workers • Additional compensation for plants with underage workers
CSR Policy Post-Conflicts • “We would like to totally eliminate every case of underage employment. We have done that in all of our final assembly. As we go deeper into the supply chain, we found that age verification system isn’t sophisticated enough. This is something we feel very strongly about and we want to eliminate totally.” – Tim Cook, CEO Apple • training program to prevent hiring of underage workers • Child Labor Remediation Program