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Apple Inc.

Apple Inc. “The Digital Supply Chain”. Digital Supply Chain. Encompasses the process of the delivery of digital media from the point of origin to the destination Similar to the physical supply chain process. Evolution. Warehouses replaced with Data Centers Boxes replaced by Bits

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Apple Inc.

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  1. Apple Inc. “The Digital Supply Chain”

  2. Digital Supply Chain • Encompasses the process of the delivery of digital media from the point of origin to the destination • Similar to the physical supply chain process

  3. Evolution • Warehouses replaced with Data Centers • Boxes replaced by Bits • Trucks replaced by Bandwidth

  4. An Easier Supply Chain • No inventory carrying costs • No purchase orders • No supplier scorecards • No trucks • No quality issues New Way of Thinking

  5. Main Process • True on-demand product availability • Ease of use and speed for content search and activation • Pricing and subscriptions • Quality management built on licensing and refunds

  6. Digital Supply Chains • Innovation • Time to Market • Customer Service

  7. Competition • Videos • Television • Games

  8. Challenges • Understanding the Quality • Cost • Speed of Infrastructure to support the digital supply chain

  9. Apple’s iTunes • #1 Retail music store

  10. Joshua Mark Salter Supply Management 301 Final Project

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