World-class product management

1. World-class product management provided by Under10 Consulting http://www.under10consulting.com

2. How should we measure success? We’re losing clients and we don’t know why. We’re winning deals and we don’t know why. What is product management anyway? http://www.flickr.com/photos/ftoms/756630464/

3. 48% of time spent in unplanned activity http://www.flickr.com/photos/medevac71/5557687409/

4. Companies can be agile too!

5. But with agile methods, we can now build the wrong product faster than ever.

6. Development is about building the product right. Product management is about building the right product. Steve Johnson Under10 Consulting

8. Working with other teams Who is hiding their headcount in the product management budget? How large should a product management team be? Exec Mktg Product management product marketing manager business analyst or product owner sales engineer Dev Sales

9. “A guiding thing for me would be [to hire] the best Product Marketing guy, somebody that understands how to apply technology in the market.” AlwaysOn Summit at Stanford University, July 2009 Bill Campbell Chairman, Intuit

10. Just enough process Define Design & deliver Refine Product Business Promotion Market Business Sales Market Operations

11. Before: focus on product Define Design & deliver Refine Product Business Promotion Market Business Sales Market Operations

12. Now: extend your view Define Design & deliver Refine Product Business Promotion Market Business Sales Market Operations

13. Deciding what not to do is as important as deciding what to do. That's true for companies, and it's true for products.

14. 5 fundamental principles • Do it right (once), so you don’t do it over • Look at everything from the buyer’s view • Create a few living documents • Re-use methods whenever possible • Do more of what’s working, and stop the rest http://www.flickr.com/photos/30160115@N04/4326672445/

15. 1 2 3 People must know why they’re changing People must have the skills, tools, and coaching to change People they respect must support the change http://www.flickr.com/photos/thomashawk/2442371176/

16. Create a world-class product organization • Define effective organizational structures • Assign roles and responsibilities • Audit existing process and artifacts • Most organizations need a small number of living documents—fewer than 10 • Define your idea-to-product and go-to-market processes

17. Need help? Steven Johnson steve@under10consulting.com http://www.under10consulting.com