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Developing World Class Customer Management Capabilities

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Developing World Class Customer Management Capabilities

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  1. Developing World Class Customer Management CapabilitiesTammy Montero, Organization Effectiveness Practice Leader for The Partnering Group (TPG), will share examples of the capabilities required to support cutting edge Customer Management practices, including Shopper & Category Development, the next wave of Category Management and Shopper Insight Development.  Her overview will include a discussion on key work, roles and competencies, as well as a roadmap for building these capabilities.  Juan Teofilo Garza, Director of Trade Marketing with CCM/Femsa in Mexico will share his personal experiences in implementing these capabilities at CCM, including key benefits and watchouts. 

  2. Developing World Class Customer Management Capabilities • Juan Teofilo Garza, Director of Trade Marketing, CerveceriaCuauhtemocMoctezuma • Tammy Montero, Managing Partner, Global Organization and Competency Development Practice, The Partnering Group • Dr. Brian Harris, Chairman and Founder, The Partnering Group

  3. “Excellent conference. Found great value in many sessions. Will attend again.” “Very well organized and presented! Impressed with the quality of the speakers. Look forward to next year!” “I think this has been a wonderful and knowledgeable experience for us all!!! I wouldn’t change a thing!” “Great format and good speakers. Thanks for organizing this!” “A great conference with many interesting people, the best place to interact and learn from the experts…Looking forward to 2010.” “The information presented in the sessions is so valuable. I’m very interested to come back next year.” “Impressed with examples of collaborative efforts. Will be encouraging other members of my organization to attend next year.”

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