Setting the Stage State of Convergence

1. Setting the StageState of Convergence Elizabeth A. OsderVisiting Professor USC AnnenbergDeputy Editor, Online Journalism Reviewosder@usc.edu

2. Introductions • Janice Castro, Medill School of Journalism • Time Magazine • Time.com • Britannica Online • Elizabeth Osder, USC Annenberg • Deputy Editor Online Journalism Review • Editor NYTimes.com • Executive Producer Advance.net

3. My Charge • Examine convergence • Look to the future and envision the copy desk • Imagine the opportunity • Preserve critical role in preserving quality (credibility) • Present multiple media • Explore opportunities, advantages and ask: • What will new copy desks need to be successful? • What is the opportunity in the inevitability of this change?

4. The Future 2003 2013 2048

5. It’s happening Convergence relationships Total number: 60 News: 60 Advertising: 40 Outreach: 37 API Tracker

6. You’ve heard the hype “When futurists ponder the outlook for news media in the 21st century, they don't need a crystal ball. They need only to look at Tampa, where the newsrooms of The Tampa Tribune, WFLA-TV and TBO.com have joined together in The News Center. Media General's Tampa News Center represents a giant step toward convergence, where the depth of newspapers, the drama of television and the power of the Internet come together.” Media General Annual Report

7. API Tracker Relationships News Advertising Outreach Gordon Ownership Tactics Info tips, spot news, photography, promos, public service, events Structure Info. gathering (reporting) Presentation (storytelling) Convergence defined A multitude of definitions that examine content, T\technology, business and organizations

8. Newsplex • Newsroom of the future, training facility located at University of South Carolina • Multiple Scenarios • E-papers • Pervasive internet • Media backlash • Smart newsrooms • Knowledge management • Great stories • Multiple media display and distribution • Cell phone to broad sheet, what works best for each

9. Focus: Convergent content New Technologies Framework Enterprise-wide approach to content production, storage, display, and distribution Multiplemedia Reporting Database Editing Media Storage Media Display Media Distribution Media Production(any) Write Once, Publish Everywhere

10. Print Distribution Email Distribution Wireless Distribution Web Site Syndicated Publications (print, web, etc.) XML Display Tools Publishing tools: – Quark, CMS, CCI, In Design, Dreamweaver XML Content Entry, Workflow, Design CMS Application Server(s) All “creators” use same system (print, web, etc.) XML Legacy System Content / Format Databases User / transaction Databases Distribution Production Display Storage

11. For Newsrooms • Convergence is the story and How it is presented across multiple media. • Today’s convergence newsrooms focus on assigning and reporting. • Tomorrows convergent newsrooms will place greater emphasis on presentation and for multiple distribution (print, broadcast newsletter, radio, online, cell phone, etc.)

12. CQ.com • 50 year old publication covering capitol hill • 100 reports, more than any other news organization. • Transformed its newsroom from a print centric media organization to a “media independent” organization. • Reporters have beats and file for all media (print, newsletter, online and database.

13. BBC News • Focused on technology, creating a database content publishing systems (cps) that allows journalists to publish to multiple platforms. • Today a three stage production process writers to input for a ticker, four-line brief and full length story. • Vision: Automations allowing journalists to turn out text for multiple platforms by enterung text just once.

14. The Future 2000 2010 2045

15. Inevitabilities • Things will continue to change • Organizational structure and roles • Resources will be challenged • New competitors • New Media and mediums will emerge

16. Tomorrow's copy desk • Can be at the center of that newsroom • The critical place of quality control • Deadline independent • The master’s of multiple media presentations • If • Build smart newsrooms (data driven) • We abandon the linear production process of newspaper and print. It’s no longer an assembly line. • Adopt a Producer driven collaboration between functions (Remember the Maestro concept and WED).

17. Opportunities • Putting the copy desk at the center of the converged newsroom? • How do we do it? Where is editorial control? • What are the new news cycles? • What are the opportunities? • What are the needs? Staff? Training? Equipment? • How do we deal with new media and mediums? • How do you preserve quality ?

18. Meanings and Implications of Convergence Moving Online Into the Newsroom Media Critics Rave (and Kvetch) About the Internet's Impact www.ojr.org Recent articles

19. What will newspapers do when their multimedia world changes from words with buttons for video to video with buttons for words?

20. Thank You Elizabeth Osder Osder@usc.edu

21. 6 C’s, Product Focus Community Customization Content Reader Commerce Channel Synchronization Care