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Titleist Golf Acushnet Co.

Titleist Golf Acushnet Co. Brian Clark. Product. Creates and sells all products across the golf world Drivers, Irons, putters, apparel and balls Most known for their line of golf balls Pro V series are the most popular golf balls in the world. History.

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Titleist Golf Acushnet Co.

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  1. Titleist GolfAcushnet Co. Brian Clark

  2. Product • Creates and sells all products across the golf world • Drivers, Irons, putters, apparel and balls • Most known for their line of golf balls • Pro V series are the most popular golf balls in the world

  3. History • Titleist in 1932 and is a subsidiary of Acushnet company, founded in 1910 • In 1948 introduced “Dynamite Thread” for increased distance • Acushnet acquired Footjoy apparel in 1985 • In 2002 Acushnet reached $1 billion in sales • In 2006, Pro V1 and Pro V1x On-course were greater than all other non-Acushnet golf ball sales combined according to Golf Datatech

  4. The Finances • The parent company, Acushnet, is private • Estimated sales are $1.2 billion per year • Operating income of $80 million • This includes its three golf divisions: Titleist, Pinnacle and Footjoy

  5. Future of the Finances • Fortune Brands, the parent company of Acushnet is spinning off or selling it’s businesses • Will attract many bidders and introduce new investors

  6. Target Market • Golfers looking for high quality equipment • Golfers looking for a specific feel in their golf balls • Golfers looking for high quality apparel

  7. Competitors • Callaway golf (#1 in the world) • Taylormade-adidas Golf • Nike golf • Karsten Manufacturing (Ping)

  8. Secret Sauce • Golf ball technology • The feel and power from these golf balls and continual refining keeps this a top ball in the game • High quality drivers, irons and apparel

  9. Future of Titleist • Will continue to be a leader in golf balls • Acushnet company plans to spin off most of their divisions • Will continue to be the most used equipment of golf professionals

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