1 / 10

Banana Republic

Banana Republic. A profile by Amber Hayward Brittany Risser Mackenzie Smith. History. The first Banana Republic was opened in 1978 in San Francisco by Mel Ziegler . Originally known as Banana Republic Travel and Safari Clothing Company specializing in travel and safari wear.

hana
Download Presentation

Banana Republic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Banana Republic • A profile by • Amber Hayward • Brittany Risser • Mackenzie Smith

  2. History • The first Banana Republic was opened in 1978 in • San Francisco by Mel Ziegler. • Originally known as Banana Republic Travel and Safari • Clothing Company specializing in travel and safari wear. • In 1983, Gap, Inc. acquired the company and had rapid expansion. • By the late 1980’s, sales had slumped and they decided to shy away • from the travel clothing. • Original owner, Mel Ziegler, resigned stating they had cultural and creative • differences with the management of Gap. • Started to introduce new colors and fabrics, as well as new product lines, such as accessories and sleepwear.

  3. Today • Today, there are over 575 stores worldwide including Canada, Asia, and Europe. • In 2008, Banana Republic’s total sales were 2,723 million all around the world.

  4. Competitors • Anne Taylor J CrewUrban Outfitters Abercrombie and Fitch

  5. Target Market • Men and Women ages 28 to 38 years old • Income range of $50,000 to $80,000 per year • Single or married living in urban areasHave a professional business career

  6. strengths • Sell both men and women’s clothing • strong supply chain • variety of clothing including casual and business wear, swim wear, handbags, jewlry and other • Clothing more fashionable than some other competitors • offer in store promotions catered to target market

  7. weaknesses • over-dependance on the U.s. market • declining cash flows • do not introduce new product as often as competitors • price zone high for some in target markets • Minimal advertising

  8. opportunities • expansion (more stores, more outlet stores to catch a lower price point in their target market) • etailing • Breaking into the international market- http://www.youtube.com/watch?v=5EL8OBkWXV0&feature=related

  9. threats • competitors in the market • nature of the retail market

  10. sources http://gapinc.com/public/documents/GPS_AR_07.pdf http://www.gapinc.com/public/About/abt_milestones.shtml Hoovers. (2009, Feb 17). Banana Republic. Retrieved October 1, 2009 from the Oregon State University website: http://www.lexisnexis.com.proxy.library.oregonstate.edu/us/lnacademic/results/d view/docview.do?docLinkInd=true&risb=21_T6001431174&format=GNBFI&sor

More Related