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Mobile Megatrends Steve Ives CEO Taptu Ltd MoMo Ukraine September 2006

Mobile Megatrends Steve Ives CEO Taptu Ltd MoMo Ukraine September 2006. BEST WIRELESS APPLICATION DEVELOPER. Background. Steve Ives Founder of Taptu Ltd, August 2005 VP Business Development Qualcomm 2004-05 Qualcomm acquired Trigenix for $36m October 2004

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Mobile Megatrends Steve Ives CEO Taptu Ltd MoMo Ukraine September 2006

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  1. Mobile Megatrends Steve Ives CEO Taptu Ltd MoMo Ukraine September 2006

  2. BEST WIRELESS APPLICATION DEVELOPER Background • Steve Ives • Founder of Taptu Ltd, August 2005 • VP Business Development Qualcomm 2004-05 • Qualcomm acquired Trigenix for $36m October 2004 • Founder and CEO of Trigenix Ltd 2000 - 2004 • Trigenix awarded ‘Best Wireless Application Developer’ 3GSM 2003 • 3 previous successful Cambridge-based startups • MBA Wharton School, MA Cambridge Univ.

  3. Megatrends • Silicon • Bandwidth • 4G • Tariffs • Ubiquitous WiFi • Mobile Internet take-off • Music • Search (content discovery)

  4. Silicon Silicon 1 GHz, 7.2Mbps 6 MP, 4m tri/s 30 fps VGA rec/play 225 MHz, 7.2/1.8Mbps 4 MP, 100k tri/s 30 fps QVGA rec/play 150 MHz, 7.2/0.384Mbps 2 MP, 50k tri/s 15 fps QCIF rec/play 150 MHz, 384 Kps 2 MP, 50k tri/s 15 fps QCIF play (6225)

  5. Bandwidth 4G (OFDM) 10 Mbps 3.5G (HSDPA) 1 Mbps 3G (W-CDMA) 100 Kbps 2.5G (GPRS) 2G (GSM) 10 Kbps 2000 2002 2004 2006 2008

  6. 4G Intel OFDM (WiMax, WiBro) Qualcomm OFDM (Flarion, Flow-OFDM) MNO OFDM (NTT DoCoMo etc)

  7. Tariffs 100 2.5G tariff$10 per Mbyte 10 3G tariff $1 per Mbyte $ per Mbyte 4G tariff $? per Mbyte 1 Cellular 0.1 WiFi 2000 2002 2004 2006 2008

  8. Ubiquitous WiFi - $40 handset

  9. Mobile Internet take-off BBC WAP traffic (number of requests) by year

  10. Music 1,000 $7002003 Costof 1 GB flashcard $4002004 $1002005 100 $352006 10 2000 2002 2004 2006 2008

  11. G Search (content discovery) taptu.com/xhome Settings Go to Taptu UK? Beyonce Search

  12. Conclusion • Relentless reduction in cost of wireless bandwidth and storage is driving take-off of mobile internet • ‘Free’ WiFi hotspots will accelerate shift to data-centric mobile world • Will be driven by music and news first, other services following • Ability to discover services and content becomes crucial, placing mobile search at centre stage

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