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Persuasive Strategies

Persuasive Strategies. come on, you know you want to everyone is doing it you could be just like JB!. Persuade. Denotation: cause someone to do something through reasoning or argument 6 th grade language: getting someone to do what you want them to. Everybody’s doing it.

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Persuasive Strategies

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  1. Persuasive Strategies come on, you know you want to everyone is doing it you could be just like JB!

  2. Persuade • Denotation: cause someone to do something through reasoning or argument • 6th grade language: getting someone to do what you want them to

  3. Everybody’s doing it

  4. Celebrity Endorsement • Well, if Ellen uses this, I should too! • If a famous rich guy has his name on these steaks, they must be good!

  5. Attractive People/Product • That is a hot guy or gal, if I use this product, I too will be hot!

  6. Average American People • These people look like me • If they can do it, so can I

  7. FEAR • If you don’t get this product, something awful will happen to you! • If you do this, something awful will happen to you!

  8. Emotion • You are happy, you are sad, you are now guilty. Buy our stuff

  9. Time Limits Call in the next 5 minutes and you’ll only pay $29.99!

  10. Slogans or Jingles • This is gonna stick in your head until you go insane and can think of nothing other than our product (mwahahahahah!)

  11. ProductComparison • Our product is way better than the other guy’s product. You don’t want that junk • Also used a LOT for political campaigns

  12. Professionals • This person with a doctor’s degree says you should, so you probably should

  13. Results

  14. Who is the target audience? • Which commercials or strategies would appeal to the following groups of people? • Teenagers • Adults • Parents • Children • Older people (60+) • Homeowners

  15. What do you want most? • Want a cell phone? A new one? • Want your own room? • Later curfew? • Fewer chores? • More allowance? • A vacation? • Redecorate your room? • To dye your hair? Get a piercing?

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