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Macadamia Presentation January 2013 Presented by Kees Blokland. Content. Introduction Growing areas Current supply worldwide Future supply Demand Price development 2012 highlights Key Factors for future. Global Trading & Agency BV. Broker in nuts and dried fruits since 1993.
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Macadamia Presentation January 2013 Presented by Kees Blokland
Content • Introduction • Growing areas • Current supply worldwide • Future supply • Demand • Price development • 2012 highlights • Key Factors for future
Global Trading & Agency BV • Broker in nuts and dried fruits since 1993. • Macadamias and Cashews are our core products. • Sourcing Macadamias and Cashews worldwide for various customers. • Strong relations with suppliers from South Africa, Malawi & Kenya. • Stockholding in Europe. • A broker crazy about macadamias!
Macadamias – A globalcrop Australia, South Africa, Hawaii, Kenya, Guatemala, Malawi, Brazil, Chinaandmanyothers.
Supply Summary – International Remarks: • Australian crop has mainlyfacedsomedifficultiesduetoweatherconditions. • South Africa has shown steady healthygrowth. • Kenya is growingsteadily, but crackouts are muchlower (20% on average).
Future Supply • About 5% growth of production worldwide. Remarks: • Hot weathercould have an impact on the quality and volume from Australia. • China production is a guestimate.
Is supplyfinallygrowing? • China starts having a crop. • Kenya is growingfast on kernels. • More trees are gettingintoproductions in the new growingareas in South Africa. • Bundabergregion in Australia is getting in production.
2012 Highlights • Decent crops in all growing areas. • Continuous demand due to stable prices. • Emerging markets (Asia) playing a significant role in the macadamia industry. Product is seen as a premium product. • Growing consumer awareness.
Key Factors for Future • Generic marketing • Growth in supply. • Demand from emerging markets. • But very important will be maintaining the existing markets!