Everything An Environmental Certification Should Be!

1. Environmentally Friendly Printers Association Meeting Your Environmental Printing Needs From forestry management to the delivery of product! Everything An Environmental Certification Should Be!

2. Environmentally Friendly Printers Association AGENDA Presentation Objectives efpa Information Certification Information Certification Benefits Presentation Review More Information

3. Environmentally Friendly Printers Association OBJECTIVES Why Use An efpa Certified Printer What Makes efpa Different Demonstrate Certified Printing Standards Provide Environmental Benefits Provide Quality & Affordability Demonstrate Consumer Benefits

4. Environmentally Friendly Printers Association efpa What We Do About efpa Why efpa efpa is an association of printers, suppliers and supporting members that are dedicated to the continued commitment of positive environmental printing practices that help sustain a healthier environment. efpa certification lets you know your printer has taken steps to produce your printed project with the environment in mind. By having the efpa label imprinted on your printed project, you too can show this same commitment. efpa certification offers you a complete certification process. From managed forestry to the delivery of your printed product, this certification addresses it all. No other certification offers you more than efpa. efpa is now endorsed by SFI, one of the nation’s leading forestry certification organizations, and we are also now a member of SmartWay .

5. Environmentally Friendly Printers Association CERTIFICATION THAT’S DIFFERENT A complete environmental certification from the tree to delivery Requires paper from certified sources that contain recycled content Requires the use of healthy inks such as soy and vegetable inks Helps in the conservation of our environment and helps grow our Nation’s agricultural economy Requires the recycling of post printed papers and materials S.E.B. (Statement of Environmental Benefits) reports Helps save trees and plant new ones Affordable environmental certification A continued commitment by your printer to improve upon environmental print practices Certification and label that provides a more complete environmental impact

6. Environmentally Friendly Printers Association WHY BUY CERTIFIED? As a print consumer you have the right to purchase printed products that are affordable and safe to your health and the environment. By using an efpa certified printer, you will be able to get just that. An efpa printer not only has your best interests in mind; they also are concerned about the impact they as a printer have on the environment. By having the efpa label placed on your printed product, you will now be able to show your commitment to helping sustain a healthier environment.

7. Environmentally Friendly Printers Association STANDARDS To qualify for efpa certification, a printer must meet or exceed more than 25 environmental standards. By the printer meeting these standards, you have the assurance of quality environmentally healthy printed products. You also will be able to have the efpa label printed on your product, which promotes the positive environmental procedures used in the printing of your product. • efpa Standards: • Use of paper from certified sources that contain • at least 10% p.c.w. content • Use of environmentally friendly inks such as • soy/vegetable • Sorting and recycling post printed papers • An environmental statement that demonstrates • efforts of continued environmental practices • Recommend environmentally healthy delivery • options such a SmartWay certified carriers. For a listing of all efpa standards, please consult your printer or broker.

8. Environmentally Friendly Printers Association PAPERS efpacertified printers use paper from managed sources such as SFI, FSC or PEFC. Consumers can be confident that the paper being used is from certified forests or certified sourcing and is backed by a rigorous, third-party certification audit process. All paper used also must contain at least 10% post consumer waste fiber.

9. Environmentally Friendly Printers Association INKS efpa requires inks used in the printing process to be vegetable based, like soy inks. Inks must also be low in V.O.C. (Volatile Organic Compounds). Soy inks are not only good for the environment; they also are good for printing, as they respond better in the de-inking process when paper is being recycled. They also provide better print quality and help maintain consistent colors. Another benefit of using vegetable based inks is the benefit to our Nation’s agricultural economy.

10. Environmentally Friendly Printers Association RECYCLING Recycling is a key component in environmental printing. efpa printers sort and recycles all post printed papers and materials when possible. Recycled papers are placed back into the paper making process, thereby helping to minimize the use of many important environmental resources.

11. Environmentally Friendly Printers Association FULFILLMENT efpa certified printers always look for more environmentally healthy methods of packaging and delivering your printed products. Continual efforts are taken to ensure that your printed product is delivered with the environment in mind, from the use of recycled containers when possible, to the use of logistics and transportation companies that participate in SmartWay Transport programs, or use socially responsible delivery methods. This offers the greatest environmental benefit through the transportation of your certified printed products.

12. Environmentally Friendly Printers Association TREES The harvesting of trees for paper will never stop. We will always need virgin papers to create recycled papers. By using paper with a recycled content we can help reduce the need of harvesting timber. Paper companies are now committing to plant new trees to help offset what they consume for the production of paper. They are attempting to help sustain our forests and keep one of our most precious natural resources available for generations to come. This being the case, efpa’s requirement of using a paper that has a percentage of post consumer waste content, which then also has a virgin fiber content, helps in reducing the harvesting of trees through recycling and aids in the planting of new trees through the use of virgin content. Now, that is truly a way to make a positive environmental impact.

13. Environmentally Friendly Printers Association AFFORDABLE efpa certified print is affordable. efpa helps printers reduce costs of certification by streamlining management functions. We also have created environmental standards to work with them, assisting them in affordable production of environmentally healthy printed product.

14. Environmentally Friendly Printers Association S.E.B. REPORTS The Statement of Environmental Benefits (S.E.B.) Report is an excellent tool to demonstrate how your efforts to seek out environmentally healthy printed products help improve the environment. This report determines how many trees were saved, along with how much water, electricity and petroleum was saved compared to past methods of printing without environmental standards. This is an exclusive feature through efpa certified printers.

15. Environmentally Friendly Printers Association S.E.B. REPORT efpa certified printers can provide a report that proves your printed project had true environmental benefits. Below is an example of what an S.E.B. report provides you. Example: 1,000 - 64 page magazines printed using efpa standards Saved .067 trees Saved 275.63 gallons of water Saved 14.96 gallons of fuel oil Saved 157.50 kilowatts of energy Reduced pollutants by 2.36 pounds

16. Environmentally Friendly Printers Association CONTINUED COMMITMENT efpacertified printers have put in place an Environmental Policy Statement. This demonstrates their continued commitment to sound environmental management with concern for the well-being of our common environment and persons within and around their facility. If you would like to view the Environmental Policy Statement, please consult your printer or broker.

17. Environmentally Friendly Printers Association CONSUMER BENEFITS efpa certification offers you the assurance of environmentally healthy printed products, providing an affordable solution with environmental standards that make a difference to you and the environment. A certified printer that provides a more complete environmental impact Continued commitment to improve environmental print practices The feeling that you are doing something good Affordable environmental certified printing S.E.B. (Statement of Environmental Benefits) Reports An assurance within an environmental label Promoting your environmental commitment Discount coupons on printing

18. Environmentally Friendly Printers Association REVIEW & QUESTIONS Affordable Certification Affordable environmental print to consumers More Standards With over 25 standards in place, no other environmental print certification offers more. Increased Environmental Benefits More standards mean more environmental benefits. By requiring healthy inks, paper with recycled content from certified sources, recycling paper and materials, and a commitment to future environmental enhancements, this is the program that makes a true environmental impact. More Benefits For You efpa certified print addresses the environmental concerns you the consumer have. From paper produced from certified sources thru the delivery of the product, efpa certified printers offer you affordable environmental print that makes a positive environmental impact.

19. Environmentally Friendly Printers Association MORE INFORMATION Thank you for your time and interest. If you would like more information, please contact your efpa certified printer. Thank You

20. Environmentally Friendly Printers Association Meeting Your Environmental Printing Needs From forestry management to the delivery of product! Environmental Certification That Fits Your Printing Needs