320 likes | 433 Views
Abarth Press Day 27 02 2013. Abarth History. A « myth » created in 1949 by Carlo Abarth A brand re-launched in 2008 with its own personality. Abarth DNA: Unique Brand Positioning. Abarth DNA. NOTHING IS LIKE AN ABARTH: SIZE, SHAPE, SPEED AND SPIRIT.
E N D
Abarth History • A « myth » created in 1949 by Carlo Abarth • A brand re-launched in 2008 with its own personality
Abarth DNA NOTHING IS LIKE AN ABARTH: SIZE, SHAPE, SPEED AND SPIRIT
Abarth 2012 2013: Facts and Figures More than 50.000 sales since relaunch of the brand in 2008 (1.400 in Be-Lux) Increased success over the years in Belgium and Luxemburg More than 425 sales in 2012 in Belux (+23% versus 2011) +23% +10% +9% January 2013: 71/+18% January 2012
Abarth 2013: Sales Network • 7 Sales & After sales points • Brussels • Antwerp • Genk • Gent • Liège • Charleroi • Luxembourg • 1 official Racing Point: • Liège • 4 AfterSales Points: • Kortrijk • Dendermonde • Esch sur Alzette • Diekirch • 8 to 10 new AfterSales points to come in 2013
Abarth 2013: New Range New Range 2013: • 500 (Elaborabile – Turismo - Competizione) • PuntoSupersport • PuntoSupersportEssesse
Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Abarth 595 Turismo 1.4 Turbo 160hp Abarth 595 Competizione 1.4 Turbo 160hp
Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Startingfrom 17.900€ Main contents : Airco Foglight Leather steering wheel Parking sensors Alloy wheels 16'' Blue&Me Radio CD MP3 Totallycustomisable
Abarth 2013: New 500 Range Abarth 595 Turismo 1.4 Turbo 160hp Startingfrom 22.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Turismo kit Leather seats HiFi system Air Filter BMC Lifestyle and Trendy
Abarth 2013: New 500 Range Abarth 595 Competizione 1.4 Turbo 160hp Startingfrom 23.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Red calipers Competizione kit Record Monza Exhaust Sabelt seats Air Filter BMC Sport and Racing Record Monza exhaust system
Abarth 2013: New 500 Range Hatchback Convertible Price Walk : 2.200€
Abarth 2013: New 500 Range Manual MTA « Competizione » transmission Price Walk : 1.400€
Abarth 2013: New 500 Range • 10 body paints : • 4 pastel • 3 Bicolore • 2 Metal • 1 Tricoat
Abarth 2013: New 500 Range SABELT SEATS • 10 interiors: • Traditionalseats in fabric (1) and leather (4) • Sabeltseatsin fabric (1) and leather/alcantara (4)
Abarth 2013: New 500 Range • Upgrade kits range: Exhaust system Alloywheels Brake system Suspensions
Abarth 2013: New Punto Range Abarth PuntoSuperSportEsseesse 1.4 MultiAir 180hp Abarth PuntoSuperSport 1.4 MultiAir 163hp
Abarth 2013: New Punto Range Abarth PuntoSuperSport 1.4 MultiAir 163hp Startingfrom 19.600€ Main contents : Auto airco Foglight Leather steering wheel Armrest Alloy wheels 17'' Blue&Me Radio CD MP3 Painted calipers Sporty & Affordable
Abarth 2013: New Punto Range Abarth PuntoSuperSportEsseesse 1.4 MultiAir 180hp Startingfrom 22.200€ Main contents (SuperSPort +) : Alloy wheels 18’’ Matt Black Sabelt seats Air Filter BMC Sport & Racing
Abarth 2013: New Punto Range • 8 body paints : • 3 pastel + 1 Metal • 4 livrea’swithmatt black paint on hood and roof
Abarth 2013: New 500 Range • Upgrade kits range: Brake system Suspensions Alloywheels
“NOT THE SPEED, NOT THE THRILL. OUR GOAL IS THE DREAM.”
KARL’S RACING «DEMOCRATIC» CLOSE TO PEOPLE
RACING TODAY DETACHED EXCLUSIVE
OUR IDEA: LET NORMAL PEOPLE TO RACE WITH PROFESSIONAL DRIVERS THROUGH THE FIRST TALENT SHOW FOR ROOKIE DRIVERS
MAKE IT YOUR RACE 2012 EDITION – FACTS&FIGURES
Abarth 2013: HighlightsMake It Your Race 2012 530.000 fans (+100% VS 2011) 30.000 registrations 24 partipants to the bootcamp 6 finalists 1 winner 6 TV episodes (in 6 languages, also FR/NL for Belgium) 8 TV channels (in 8 countries) 2 national TV channels in Belgium (RTL-TVi & Life TV) 174 minutes of TV reality-show 900.000 contacts on TV
MAKE IT YOUR RACE THE 2013 EDITION
Abarth 2013: Make It Your Race 2013 • Open to unlicensed drivers aged 18 or older • An opportunity for young amateur drivers • Programme is an adventure and « all inclusive » for entrants • Easy to enter the competition: online via website • Belgium & Luxemburg to competeagainstother countries • An international programme withlocal activities