Focusing on our Target Population

1. Focusing on our Target Population Arizona Nutrition Network August 25, 2008 Stephanie Hibbs

2. What is EARS? • Education and Administrative Reporting System (EARS) • EARS is a reporting form (OMB approved) – not a data collection tool • It provides descriptive information and data, not outcome data • Annual Report of prior Fiscal Year’s activities and expenditures

3. Objectives • Report Requirements • Changes to current definitions • FY08 Pilot Data

4. What is in the Report? • Direct Education • Actual Counts • Demographic information • Type of settings for program delivery • Programming format • Primary Content

5. What is in the Report? • Social Marketing Initiatives (Campaign Information) • Estimated Counts • Demographic Information • Intervention Levels & Channels • Key Messages • Expenditures

6. What is in the Report? • Indirect Education • Types of Materials Distributed • Communication & Events • Estimated Count

7. What is in the Report? • Expenditures • Source Funding • Category of Spending

8. Why do we need EARS? • Uniform definitions • Picture of the program • Local • State • Regional • National • Trend Analysis • AzNN Program Growth and Development

9. Uniform Definitions • Participant vs. Contact • Participant: An individual that participates in direct education activities (regardless of the number of times he or she has participated) • “Unduplicated count” • Contact: An interaction in which a FSNE participant participates in a direct education activity • Note: These definitions only apply to Direct Education

10. Scenario #1 • Q: Mrs. Jones attends a six (6) lesson nutrition education series at her local community center. The series runs from January through March. How is this information recorded? • A: Once (1) as a participant and five (5) times as a contact

11. Uniform Definitions • Direct vs. Indirect • Direct: Interventions where a participant is actively engaged in the learning process with an educator and/or interactive media • Indirect: Distribution of information and resources, including any mass communications, public events, and materials distribution that DO NOT meet the definitions of Direct Education or Social Marketing campaigns • Key Difference • Demographic information

12. Scenario #1 • Q: Your program is at a community event passing out recipes and conducting a food demonstration. Demographic information is not collected on participants. How is this information recorded? • A: Indirect education as communication/ events.

13. Scenario #2 • Q: Your program is at a community event teaching the benefits of low fat or fat free milk while conducting a milk taste test. Each participant fills out demographic information while recording their results. How is this information recorded? • A: Direct education

14. Scenario #3 • Q: Billy, a 1st grader, receives FSNE in his classroom. The FSNE instructor sends home a newsletter and fun food news for his parents to read. How is this information recorded? • A: Billy’s interaction is counted as direct education while his parents interaction is counted as indirect.

15. Scenario #4 • Q: Shannon, a 5th grader, learns about balancing caloric intake and energy expenditure in her classroom. She is given a crossword puzzle to complete at home and returns the completed copy to her teacher. How is this information recorded? • A: Both interactions are recorded is direct education.

16. Picture of the Program • Pilot – June 2008 • First ½ of FY2008 • 13 Partners Participated

17. Average Contacts per FSNE Participants by FSP Status

18. FSNE Participants by Age

19. FSNE Participants by FSP Status

20. FSNE Delivery Sites

21. Primary Content for FSNE Activities

22. Proportion of Funds Spent on Administration vs. Delivery

23. Your Next Installment… • This afternoon @ 1:00 • The future of EARS data collection