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Focusing on our Target Population. Arizona Nutrition Network August 25, 2008 Stephanie Hibbs. What is EARS?. Education and Administrative Reporting System (EARS) EARS is a reporting form (OMB approved) – not a data collection tool
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Focusing on our Target Population Arizona Nutrition Network August 25, 2008 Stephanie Hibbs
What is EARS? • Education and Administrative Reporting System (EARS) • EARS is a reporting form (OMB approved) – not a data collection tool • It provides descriptive information and data, not outcome data • Annual Report of prior Fiscal Year’s activities and expenditures
Objectives • Report Requirements • Changes to current definitions • FY08 Pilot Data
What is in the Report? • Direct Education • Actual Counts • Demographic information • Type of settings for program delivery • Programming format • Primary Content
What is in the Report? • Social Marketing Initiatives (Campaign Information) • Estimated Counts • Demographic Information • Intervention Levels & Channels • Key Messages • Expenditures
What is in the Report? • Indirect Education • Types of Materials Distributed • Communication & Events • Estimated Count
What is in the Report? • Expenditures • Source Funding • Category of Spending
Why do we need EARS? • Uniform definitions • Picture of the program • Local • State • Regional • National • Trend Analysis • AzNN Program Growth and Development
Uniform Definitions • Participant vs. Contact • Participant: An individual that participates in direct education activities (regardless of the number of times he or she has participated) • “Unduplicated count” • Contact: An interaction in which a FSNE participant participates in a direct education activity • Note: These definitions only apply to Direct Education
Scenario #1 • Q: Mrs. Jones attends a six (6) lesson nutrition education series at her local community center. The series runs from January through March. How is this information recorded? • A: Once (1) as a participant and five (5) times as a contact
Uniform Definitions • Direct vs. Indirect • Direct: Interventions where a participant is actively engaged in the learning process with an educator and/or interactive media • Indirect: Distribution of information and resources, including any mass communications, public events, and materials distribution that DO NOT meet the definitions of Direct Education or Social Marketing campaigns • Key Difference • Demographic information
Scenario #1 • Q: Your program is at a community event passing out recipes and conducting a food demonstration. Demographic information is not collected on participants. How is this information recorded? • A: Indirect education as communication/ events.
Scenario #2 • Q: Your program is at a community event teaching the benefits of low fat or fat free milk while conducting a milk taste test. Each participant fills out demographic information while recording their results. How is this information recorded? • A: Direct education
Scenario #3 • Q: Billy, a 1st grader, receives FSNE in his classroom. The FSNE instructor sends home a newsletter and fun food news for his parents to read. How is this information recorded? • A: Billy’s interaction is counted as direct education while his parents interaction is counted as indirect.
Scenario #4 • Q: Shannon, a 5th grader, learns about balancing caloric intake and energy expenditure in her classroom. She is given a crossword puzzle to complete at home and returns the completed copy to her teacher. How is this information recorded? • A: Both interactions are recorded is direct education.
Picture of the Program • Pilot – June 2008 • First ½ of FY2008 • 13 Partners Participated
Your Next Installment… • This afternoon @ 1:00 • The future of EARS data collection