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Web 2.0: Fact or Fiction?

Web 2.0: Fact or Fiction?. Fastest Growing Brands* in the UK: Jan – July 2006. *Organic growth & minimum active reach in Jan 2006 of 1.5%. Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006. What actually is “Web 2.0”?.

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Web 2.0: Fact or Fiction?

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  1. Web 2.0: Fact or Fiction? Fastest Growing Brands* in the UK: Jan – July 2006 *Organic growth & minimum active reach in Jan 2006 of 1.5% Source:Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006

  2. What actually is “Web 2.0”? “Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users.” David Soskin CEO Cheapflights.co.uk “It represents the maturity of the social Internet.” Austin Kay, Managing Director, w00t!media “It’s all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover." Michael Birch, CEO & Co-founder, Bebo “It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction.” Matt Farrar, Managing Director, Lightmaker “I’ve never heard of Web 2.0” 67% of Internet users, NetRatings Digital Consumer Survey Source:Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006

  3. Has Web 2.0 put the ad world in a spin?

  4. Is there revenue in Web 2.0? • $580,000,000 • $900,000,000 • $1-2,000,000,000 • $3,000,000,000 • 99¢ vs. ?? • £100

  5. The issues around “Web 2.0”? • What is it? • How is it impacting media owners? • How will it impact advertisers? • Is there money in it? • What are the challenges?

  6. 50:50 Welcome toWho wants to know about Web 2.0 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  7. 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  8. 5 IPO What is web 2.0? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: A myth B: A Spiderman sequel C: A fad D: The user in charge

  9. 5 IPO What is web 2.0? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: A myth B: A Spiderman sequel C: A fad D: The user in charge

  10. 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  11. 5 IPO How is Web 2.0 impacting media owners? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Negligible impact B: New communities C: Its irrelevant D: Killing them off

  12. 5 IPO How is Web 2.0 impacting media owners? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Negligible impact B: New communities C: Its irrelevant D: Killing them off

  13. 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  14. 5 IPO How will Web 2.0 impact advertisers? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 B: Impossible to tell A: No impact C: In the distant future D: Relevance

  15. 5 IPO How will Web 2.0 impact advertisers? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 C: In the distant future D: Relevance

  16. 5 IPO How will Web 2.0 impact advertisers? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 D: Relevance C: In the distant future

  17. 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  18. 5 IPO Is there money in Web 2.0? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Possibly B: Yes C: Maybe D: No

  19. 5 IPO Is there money in Web 2.0? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Possibly B: Yes C: Maybe D: No

  20. 5 IPO Is there money in Web 2.0? 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 B: Yes A: Possibly C: Maybe D: No

  21. 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 1 £1,000,000

  22. What are the challenges of Web 2.0? 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Content screening B: Intellectual property C: File sharing D: User safety

  23. What are the challenges of Web 2.0? 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Content screening B: Intellectual property C: File sharing D: User safety

  24. What are the challenges of Web 2.0? 5 IPO 4 £100,000,000 3 £10,000,000 2 £5,000,000 50:50 1 £1,000,000 A: Content screening B: Intellectual property C: File sharing D: User safety

  25. The issues around “Web 2.0”? • What is it? • How is it impacting media owners? • How will it impact advertisers? • Is there money in it? • What are the challenges? • aburmaster@netratings.com • jerome@wayn.com • john.cole@mediarun.net • jwolf@yahoo-inc.com

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