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RegioMarket A marketing strategy for alpine products and services

RegioMarket A marketing strategy for alpine products and services. LUBW State Institute for Environment, Measurements and Nature Conservation Baden-Württemberg Section. 2 – species and land protection, countryside conservation. RegioMarket at a glance.

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RegioMarket A marketing strategy for alpine products and services

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  1. RegioMarketA marketing strategy for alpine products and services LUBW State Institute for Environment, Measurements and Nature Conservation Baden-WürttembergSection. 2 – species and land protection, countryside conservation

  2. RegioMarket at a glance Project title: Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space (RegioMarket) Main topic: Promotion of top-quality regional products and services resulting in an increased attractivity and competitiveness of Alpine Space regions Project duration: 1st of March 2006 – 31st of March 2008 Leadpartner: LUBW Partnership: 16 Partners Total budget: 2.596.998,- Euro

  3. RegioMarket partners RegioMarket - Participating regions

  4. RegioMarket - objectives RegioMarket – What do we want to achieve? • Establishment of a Unique Selling Proposition (USP) for Alpine Space. • Promotion of alpine top-quality products and services. • Increase of competitiveness and promotion of SMEs (Small and Medium-sized Enterprises) and new business investments within Alpine Space. • Increased added value within Alpine Space. • Conservation of typical landscapes and the diversity of Alpine Space by sustainable management approaches.

  5. RegioMarket - strategy RegioMarket – Our strategy • development of a sustainable corporate branding and marketing strategy for alpine products and services.  guideline for Alpine Space regions • development of a quality and control system for special products and services. • Improved networking and exchange of knowledge in the field of marketing and branding. • Promotion of the combination of tourism with regional products. • Support of renewable energies. • clear guidance to public authorities / policy makers and other economists working in marketing and branding.

  6. RegioMarket – first ideas 1st ideas: results of Kick-off Meeting – Product group „food“ First Draft! • Our basic criteria for regional brand... • Conservation of typical landscapes & nature • Contribution to the variety of specific / characteristic food products • Food tells a story, related to regional characteristics • Regional market system follows sustainability schemes • Traceability of raw material • Should include something about renewable energies • Should include something about tourism • Must have high quality (tasty, fresh,...) • Users / partners must contribute to a regional community

  7. ideas: results of Kick-off Meeting – Product group „renewable energies“ RegioMarket – first ideas First Draft!

  8. RegioMarket – first ideas 1st ideas: results of Kick-off Meeting – Product group „tourism“ • Planned Output: • Exchange of knowledge concerning- best practices- regional menu- tourist services • Development of ...- combination of (typical) food products and restaurants / hotels, etc. - network of touristic offers •  Could RegioMarket be a META-Brand?

  9. RegioMarket stands for regional (typical) products... RegioMarket – impressions RCL RCL Regional sausages of Zasavje region Regional apple juice and spelt bread from the Swabian Alb

  10. RegioMarket – impressions RegioMarket stands for regional characteristics (culture, tradition) ... Marco de Lenardo Living space Lungau Traditional festival in the „Ente Parco Prealpi Giulie“

  11. RegioMarket – impressions RegioMarket stands for sustainable tourism offers... Markus Leser

  12. RegioMarket stands for innovation... RegioMarket – impressions Principality of Liechtenstein

  13. RegioMarket Thank you for your attention! Together we are strong, let‘s play together!

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