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Programming for Twentysomethings. 1981-1991. Heather Dimitt heather@lern.org www.linkedin.com/in/heatherdimitt www.facebook.com/heatheratlern www.twitter.com/msheatherd www.lern.org/conference/heather. Programs Tracking Ages. For Those Who Do Track.
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Programming for Twentysomethings 1981-1991
Heather Dimitt heather@lern.org www.linkedin.com/in/heatherdimitt www.facebook.com/heatheratlern www.twitter.com/msheatherd www.lern.org/conference/heather
For Those Who Do Track From What Generation Do You Have the Most Enrollment? 4% 25% 34% 17% 20%
Family Matters Forty percent of twenty somethings move back home with their parents . --The New York Times Magazine, 8/18/2010
The 2010 census shows the median age at first marriage is now 26.7 for women and 28.7 for men --USA Today, 9/22/2011
Education • According to Reuters, 2/3 of recent graduates carry education loans averaging $24,000. Graduates from high-priced schools may have double or triple that amount of debt. • --reuters.com, 09/21/2011 • About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education --National Journal Magazine, 5/8/2010
Employment • A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds. --msnbc.com, 7/29/2010 • The number of unemployed youth (16-24) in July 2011 was 4.1 million. --Bureau of Labor Statistics, 8/24/2011 • “This week, the U.S. Census Bureau reported that one in three people, ages 20-29, can’t find work.” --examiner.com, 9/27/2010
Generational Comparison Employment
A Quick Look --USA Today, 2/2011
A Primed Market? A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010
“Emerging Adulthood” Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s. • Need for more education for an information-based economy • Fewer entry-level jobs • Less rush to marry because of the general acceptance of premarital sex, cohabitation and birth control • Young women delaying child birth due to a range of career options and access to assisted reproductive technology later in life. --Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010
Hot Topics Recreation/Enrichment • Faux Painting • Lampworking • Art & Wine Pairing* • Digital Photography* • Smartphone Photography • Piano by Ear • Guitar • Motorcycle Education* • Hand Gun Safety • Gardening • Sewing • Dog Obedience • Foreign Language* • Sign Language • Creative Writing* • Excursions • Couponing • Personal Finance* • High End Cooking* • Chef lead classes • Wine tasting • Sushi • Cake Decorating • Microbrewery
Hot Topics Recreation/Enrichment • Adult Sport Leagues* • Basketball • Sand Volleyball • Softball • Hockey • Soccer • Pilates • Yoga* • PiYo* • Dance* • Exotic • Hoop • Ballroom Dance • Tap • Hip-Hop • Salsa • Zumba* • Martial Arts • Capoeira • Aikido • Tai Chi* • Kickboxing* • Cardio Boot Camp • Circuit Weight Training • Badminton • Kayaking • Sailing • Long Boarding • Snow Boarding • Hiking • Massage
Nursing/Nurse Refresher* Ambulatory Care Nurse Surgical Nurse Geriatric Nurse Mental Health Nurse Surgical Technologist Sterile Processing/Medical Device Reprocessing EKG Technician Clinical Medical Assistant CNA* Phlebotomy* Dental Assistant Pharmacy Technician* Medical Coding & Billing* Health Information Technology* EMT/Paramedic Firefighting Personal Trainer Therapeutic Massage* Veterinary Assistant Equine Care* Serve Safe Responsible Beverage Service Hot Topics CPE & Workforce Training
Water & Waste Water Technology. NCCER Certifications LEED Construction Management. HVAC* Solar Panel Installation. Solar Thermal Water Heater Installation Residential Energy Auditor Training & Exam Prep Home Inspection Handyman Mechatronics Aviation Maintenance Auto Collision Forklift Operator CDL Irrigation Technician Certified Arborist Sustainable Urban Horticulturalist Electrical Safety* Electrical Apprenticeships* Industrial Maintenance MSSC-Production and Supply Quality Control Six Sigma Lean Mastery Hot Topics CPE & Workforce Training
Leadership Development* Coaching and Mentoring Project Management Professional Bookkeeping/Accounting Office Administration HR/HR Management (SHRM, PHR, SPHR) Paralegal Real Estate Interior Design Substitute Teaching Teaching Nursing Social Entrepreneurship Forensics—CSI Wedding, Meeting & Event Planners Child Development Writing for Online Media Digital SLR Photography MS Office Updates Adobe Creative Suite HTML/Web Designer* CompTIA CISCO VMware Network Security Professional BICSI Hot Topics CPE & Workforce Training
Hot Topics What Else is Working? • ACT Prep • LSAT Prep • ESL • Career Readiness Certificate • Customer Service Training
Where to Expand Current Clients New Clients Existing Products This is what you have now. You have existing products for existing clients. Here’s a good way to expand. Take an existing product to a new audience. New Products Here’s a poor and risky choice. It is extremely difficult to succeed by creating a new product for a new audience. Stay away from this option. Here’s a good way to expand. Create a new product for your existing clients.
Hot Topics What Works for You?
Instructional Design “When it comes to learning, Generation Y do not simply hold preferences, but expectations.” --Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010
As Learners • Expect brief, concise and instant information • Low threshold for boredom • Parallel processing • Visual, nonlinear and virtual
Instructional Techniques Doing Is More Important Than Knowing
Classes That “Do” Remember their characteristics and interests: • Colorado State University’s Native Plant Identification field trip-based workshops • Join two popular topics, such as Columbia Area Career Center’s Dinner and a Haunt class. • St. Louis Community College’s Travel on Safari to Africa, a theater presentation of traveling through Kenya & Tanzania with a regionally inspired buffet
What Else Should You Try? • Diversification in delivery • Offer online courses • Develop virtual labs and simulations • Create standard operating procedure materials: job aids, check lists, cheat sheets, etc. • Develop smartphone applications
Professional Development Program Delivery Diversity Contract Training 10% - 30% Seminars 10% - 30% Conferences 10% - 40% Credit 5% - 25% Online 10% - 25% Events 5% - 15% Open Enrollment 25% - 50% Certificates 10% - 30%