To Human

1. To Human e.Bartos

2. Let’s start with • Humans are beings that exist • Bipedal mammals • Not suited for harsh conditions • Come in two genders • Rely heavily on technology • Creative • Complex • Materialistic

3. We as humans • Humans wage “war” on anything for any reason and in any fashion. • Religion • Sexual orientation • Government style • Philosophy • Sex • End result • Misery • Some form of unification • More problems

4. First Floor Men act, Objectification, and geometric shapes

5. Men act I • Men need to do things, they need to be active. • Classic example: Mario • Mario goes about killing things, eating shrooms, and grabbing coins. • Mario is active at all times advancing the plot. • Mario is the basic example of men. • Do things • Beat things up • Get stuff • Rescue the princess (Except in the comics.) http://ugam3.wordpress.com/2011/11/25/mario-kart-7-next-sunday-too-early/ http://wac.450f.edgecastcdn.net/80450F/comicsalliance.com/files/2011/04/peach01.jpg

6. Men Act II • Movies and Books • Men • Men are the ones that advance the plot in the foreground or background • They importantly do important things looking important • No idleness • Generic, unless proven otherwise • Women • Sit idly and wait for things to happen • Look pretty and when required use inspiration, looks, nagging on men to advance the plot • Virtue by idleness • Special regardless of reason

7. Examples • Hancock: Man with superpowers runs off to save the world while ex wife, with possibly more power, is content living at home raising a kid. • Halo: Combat Evolved action figures: Master Chief figure has 26 points of movement, Cortana figure has no movement, but a feminine pose with a cocked hip. • Magazines: Men are viewed active, climbing things and conquering the outdoors, women are seen in the kitchen or at home cooking.

8. Objectification • Objectification of women has been done for multiple centuries, new age response? Objectify men to prove equality. • Men in magazines are viewed as tall, muscular, clean shaved. • There’s two sides to the argument: • it’s done for men, as an idol of what men should strive to be • It’s done for women because... gorgeous hunky man. • Done more now because of the new marketing possibilities since women are starting to have more pull. http://www.adweek.com/news/advertising-branding/hunkvertising-objectification-men-advertising-152925

9. Positions • Men are generally shown in very geometric, straight shapes. • Women are more shown as curvy and organic shapes. • Think back to action figures, generally the male action figures are repositionable and have multiple moving parts so they can be put in action positions. • Women typically don’t have poseable limbs, they have a specific stance meant to be appealing without breaking the natural curviness. Essentially if they are moved, their appeal is somewhat diminished. • This goes back to the idea that men are active and constantly moving, women are idle and eye candy.

10. Floor Two Women: appear, fragmentation, addressing, subjectification

11. Women Appear • Going back to what I said about “Men Act”, the flip side of it is “Women appear”. • Cortana figure in Halo 3 is curvy, not moveable, “sexy”, idle, just there to look at. • Master Chief in this case, is not moveably, but combat/action stance, there to get serious. • This is what John Berger was talking about. • Women appear as eye candy and to look pretty that is their “goal”. • Men appear as active, doing things to prove some sort of worth. http://www.aintitcool.com/node/38397

12. Exceptions • There are exceptions to this, which is refreshing, example portrayed in Mass Effect 3. • Men act, women act, men appear, women appear. • Male character • Serious, maybe a little beefy, ready to do heroic stuff. • Female character • Serious, curvy but not a boob dispensing machine, ready to do heroic stuff. • In this game there is little difference between male and female Shephards. Female gets the same treatment as male. Female does the same as male. • Cover art has largely the same pose for either sex. • Some discrepancies are visible, but few examples are perfect. http://www.nerdsraging.com/2011/08/29/mass-effect-3-female-sheppard-turns-red-head/

13. Fragmentation • From pop culture to advertising women have been objectified and fragmented to bits to make them objects of desires. • It’s seen commonly in advertisement where the ad is showing legs, breasts, lips, etc. to sell something. • Basic message “This makes this part of you look amazing so buy this thing.” http://www.penelopeironstone.com/CS203gender.htm

14. Who’s that? • Women in ads are looking at an unseen viewers. • No eye contact makes it impersonal • In other words, the subject is objectified as a piece of meat • The stare off into the distance is also to show that she is not in control, passive. • The fantasy is that whoever she’s looking at off screen, is you. • You are what she desires • The hunk that she’s with is nothing compared to you, the viewer. http://francesexandthemedia.blogspot.ca/2008/06/sexualized-violence-against-women-in.html

15. Subjectification • Women are getting more attention these days • The end result is subjectification • It puts women in control of the situation • Where she was looking off into space aimlessly • She is now looking directly at the camera, or with a direction. • Subjectification is where women take control and power from the men and are active, in control, and able to do whatever she wants to do http://womenandmediafa2012.blogspot.ca/2012/10/target-woman-to-suppress-collective.html

16. The End • Basically as men act, women appear. • You see the man in the position of power, the women is objectified or fragmented as a piece of eye candy or meat. • As men are objectified more, women are subjectified more. • With the woman now in a position of power, the man takes the woman’s position in ads and is the eye candy or piece of meat. http://socialpopblog.wordpress.com/2013/04/30/a-very-brief-analysis-of-the-objectification-of-women-in-the-media/ http://www.freewebs.com/candaceharper/

17. http://www.studymode.com/essays/Men-Act-Women-Appear-670181.htmlhttp://www.studymode.com/essays/Men-Act-Women-Appear-670181.html • http://tvtropes.org/pmwiki/pmwiki.php/Main/MenActWomenAre • http://www.independent.co.uk/voices/comment/men-dont-really-understand-objectification-our-point-of-view-on-page-3-then-is-suspect-8668499.html • http://tompreston.deviantart.com/journal/Objectification-of-Men-374860774 • http://www.examiner.com/article/men-are-altered-and-objectified-too-ryan-reynolds-graces-the-cover-of-entertainment-weekly • http://www.adweek.com/news/advertising-branding/hunkvertising-objectification-men-advertising-152925 • http://www.nerdsraging.com/2011/08/29/mass-effect-3-female-sheppard-turns-red-head/ • http://www.aintitcool.com/node/38397 • http://plato.stanford.edu/entries/feminism-objectification/ • http://www.penelopeironstone.com/CS203gender.htm • http://sgo.sagepub.com/content/3/4/2158244013506717.full • http://yoshi.2yr.net/comics.php • http://francesexandthemedia.blogspot.ca/2008/06/sexualized-violence-against-women-in.html • http://mrzine.monthlyreview.org/2009/gill230509.html • http://womenandmediafa2012.blogspot.ca/2012/10/target-woman-to-suppress-collective.html • http://www.freewebs.com/candaceharper/ • http://socialpopblog.wordpress.com/2013/04/30/a-very-brief-analysis-of-the-objectification-of-women-in-the-media/