Content Marketing and Copywriting

1. A Guide for Budding Writers Content Marketing & Copywriting Presentation by Digital Nirvana www.digitalnirvana.in

2. Presentation Outline What is Content Marketing? 01 The Purpose of Content Writing 02 Types of Content Writing 03 Attributes of a Great Content 04 Elements to Create Superior Content 05 Role of Content in Brand Building 06 Impact of Copywriting 07 Copywriting Vs Content Writing 08

3. Words of Inspiration Content has a soul. It is the genesis of action, education, and change.

4. What is Content Marketing? Content marketing is both a creative and strategic marketing style based on writing and promoting content to entertain your wide range of audiences. Your content can reach more audience and deliver more engagement when fueled by a strong content marketing strategy.

5. The Purpose of Content Writing To share experience Content is mostly written with a purpose to share the recent or past experience of our life. Experience can be related to anything from purchasing a product to visiting a person or place. To promote a brand Every search performed at Google comes with a quest to find, learn, solve, or to purchase something. It’s a great opportunity for you to fulfill these intents by constantly promoting high quality content.

6. Types of Content Writing Technical Writing Ghost Writing Copywriting Blogging As the name suggests, technical writing is a process of providing in- depth explanation technologies which may be related to science, robotics, software & IT The process of writing an article, eBook, white paper, and web content is called ghost writing. It requires a lot of skills to craft a content that shape the brand vision Copywriting is creative process of writing a short form description and tagline instead of writing a long form content such as articles and blog posts Blogging is the most popular form of content writing in which we use to write optimized articles for blogs and websites as per the best practices of SEO of

7. Attributes of a Great Content Relevant Engaging Content is perceived relevant only when it matches the expectation of visitors. It should be readable and written as per the topic mentioned With an engaging web content full of humor, you have a great chance to convert your visitors into positive leads and then into customers Persuasive Optimized A value oriented content with real human stories that make people feel connected to their community is supposed to be persuasive content that emphasizes on the targeted keywords searched by your prospects to increase its visibility is called optimized content.

8. Did you know? 70% of writers prefer fiction and academic writing 30% of writers prefer songs, poetry and movie scripts

9. Elements to Create Superior Content Style Grammar A great content is always meaningful and free of grammatical errors such as faulty verb tense and unusual punctuation Your style may be academic or fictional, but a content is supposed to be full of value, message, motivation or humor Visuals Language Content with stunning images, graphics, icons, vectors, and illustrations will appear fascinating and grab the attention of visitors Whatever language you want to use, don't forget to make it comprehensive and easy to read for your audience

10. Role of Content in Brand Building Create awareness of your brand among people Increases the advocacy & loyalty of your business Establishes your brand as a industry leader Increases the credibility of your brand Builds authority and establishes trust which leads to customer referrals Increases customer retention and repeat sales

11. Copywriting Content Writing All of us consume content on a daily basis in the form of article, social media post, newspaper, movie or a book. Content has always been the undisputed king that powers all branding campaigns of your business. Copywriting is also a type of content writing that mainly includes short form descriptions, taglines and adcopy. Such content requires lots of creativity as you have to connect various blocks of information while crafting & marketing

12. Impact of a Great Copywriting Thanda Matlab Coca Cola In 2003 Coca Cola launched one of the most successful campaigns till date, “Thanda Matlab Coca Cola.” if you are going to a grocery store and asking for some cold drink, then even the shopkeeper knows what he should give Thanda in India means cool drink, and this word is ingrained in our culture. So when you crave for a cool refreshing drink or Thanda, the immediate word that comes to your mind is Coca Cola.

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