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BCC in a conflict setting. Project to reduce HIV transmission and improve related RH practices South Sudan 2002-2003 Initial phase: - rapid assessment - behavioral & seroprevalence survey - BCC formative assessment. BCC in a conflict setting. Target groups identified: Youth
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BCC in a conflict setting • Project to reduce HIV transmission and improve related RH practices • South Sudan 2002-2003 • Initial phase: - rapid assessment - behavioral & seroprevalence survey - BCC formative assessment
BCC in a conflict setting • Target groups identified: • Youth • Military • Women • Behavior change objectives identified: • To promote safer sex practices • To promote improved STI care seeking • To promote use of VCT
BCC in a conflict setting • Strategy workshop – identified: • Theme • Key messages • Channels • Theme: “New weapons for a new enemy”
BCC in a conflict setting • Channels: • Peer education • Community events • Small media • Community sensitization workshops for community leaders • HIV/AIDS/STI training for traditional healers, TBAs, drug vendors, MCH workers
BCC in a conflict setting • Pre-testing involved: • Various versions of materials • Various members of target audiences • Key stakeholders
Lessons learned • Incentives necessary for peer educators • Provide adequate initial & refresher training for peer educators • Strengthen involvement of community leaders in monitoring peer educators • Develop materials in local languages • Ensure condom supply before creating demand