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Membership development report

Membership development report. Annual Members’ Meeting 17 September 2008 Margaret Green Deputy Chairman Council of Governors Pauline McCluskey Head of Corporate Affairs and Communications. Item 7 . Membership Development Strategy.

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Membership development report

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  1. Membership development report Annual Members’ Meeting 17 September 2008 Margaret Green Deputy Chairman Council of Governors Pauline McCluskey Head of Corporate Affairs and Communications Item 7

  2. Membership Development Strategy The Membership Development Strategy has recently been reviewed, with aims to take us to 2010: • To increase the number of members who are representative of our patients and local community - a larger membership • To encourage members to make use of opportunities to become involved and engaged with the Trust, in a way that recognises the value of their ideas and opinions - an active membership • To strive for the composition of membership to reflect the diversity of the local community - a diverse membership • To engage the local community through community visits to a wide range of groups and stakeholders - an inclusive membership • To ensure members receive appropriate communications to improve their understanding of the RD&E and its relationship to the local community - an informed membership • To ensure that the RD&E is accountable for its performance to its members, as part of its commitment to the local community, and as a primary function of being a foundation trust - a questioning membership

  3. Membership activity 2007/08 • Membership recruitment continues, most successfully via direct mailing to recent patients • Quarterly newsletter sent to all membership households and to community organisations • Members and community organisations will receive the annual report and summary strategic directions, with further opportunity to comment on RD&E priorities in the year ahead (survey and comments forms incorporated in documents) • Review of quarterly members constituency meetings has resulted in trial of reduced number of meetings, with new range of topics and additional advertising • Medicine for Members talks now well established and well attended • Open Day, linked to NHS 60 celebrations • Stand at Mid Devon Show • Continued interest in the role of the governor - meetings for prospective governors well attended

  4. The governors’ year Governors have played an essential role in a range of meetings and events and Trust business during 2007/08 A few of the highlights: • Members constituency meetings, focus groups & medicine for members talks – role in chairing and facilitating • Trust Open Day • Development days and joint meetings with the Board of Directors to take forward strategic directions • Chairman’s award • Membership Development Group – responsible for agreeing direction of membership • PEAT (Patient Environment Action Team) inspection • Appointment of non executive directors • Governors input in Healthcare Commission Annual Healthcheck • Membership of Foundation Trust Governors Association (FTGA)

  5. Plans for the year ahead – the highlights • Formation of the Involving People Steering Group will encourage greater participation from local people, and a co-ordinated approach to membership and all other forms of involvement • More opportunities for networking and collaboration with governors in the Southwest • Greater input from governors re FT information on RD&E website, and newsletter content • Repeat ‘recruit a friend’ campaign via newsletter • Update membership application form • Continue to use newsletter to survey members in connection with the RD&E forward plans, and keep them up to date with progress • Satisfaction survey of newsletter • More focus on staff members within the RD&E

  6. Membership analysis

  7. About our members… • Direct mailing to recent patients remains the most effective method of membership recruitment • New staff automatically become members when they join the RD&E, unless they opt out. Staff transferred to public membership when they leave (if eligible) • Membership to year end 31/03/08- 19965, 13,900 public and 6065 staff • Since April 2007, total members joined 2117 • 1671 members were deleted from the database.

  8. Age by percentage - staff

  9. Ethnic diversity among public members

  10. Costs associated with membership • Annual database management £2,192 • Newsletter £6,609 • Members constituency meetings £1,864 • Annual report £14,000 Subtotal £24,665 • Elections £15,000 Total £39,665 Cost of membership per member per year £2.83 (Does not take account of staff costs)

  11. New member mailing Letter and application form sent to 17863 recent patients Response - 905 new members to end of March 2008, 1050 to date Cost of mailing per person - £0.55 Cost per member recruited - £9.37

  12. Membership development report Annual Members’ Meeting 17 September 2008 Respond, Deliver & Enable

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