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The .BANK Decision ABA Webinar March 27, 2019

Join industry experts in this informative webinar discussing the benefits and process of migrating to a .BANK domain for enhanced security and branding. Learn practical tips, Q&A, and implementation resources.

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The .BANK Decision ABA Webinar March 27, 2019

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  1. The .BANK Decision ABA WebinarMarch 27, 2019

  2. Webinar Logistics • All participants, except presenters, will be muted for optimum call clarity • Questions are encouraged! • Enter questions in the “Questions” box (only our presenters can view them) • Any questions we cannot address in the allotted time will be answered in a follow-up email. • Webinar recording & slides are available upon request: drew@fTLD.com

  3. Speakers • Paul Abramson: Chief Technology Officer Montecito Bank & Trust www.Montecito.BANK • Melissa Beltrame: Chief Marketing Officer Lead Bank www.Lead.BANK • Moderator • Sam Lisker: Senior Vice President Finance Administration and Industry Providers, ABA

  4. Tips & Best Practices • Schedule a Migration Consultation with fTLD • Review .BANK Security Requirements and Share with Vendors • Start with your existing vendors (Website host & DNS provider) • Keep your .com: Use a 301 redirect and email forwarding to .BANK • Impossible to ‘lose’ customers | Educate through site and signature • No need to reprint collateral • Maintains current SEO • Review fTLD’sPlanning & Communication Guide • Begin educating employees and customers 4-6 weeks out • Focus on Security, and “Look for the .BANK in our email and URL.”

  5. Participant Q&A

  6. Why migrate: • 1. Provides greater level of security and confidence • 2. Gives banks an opportunity to re-present themselves • 3. Requires minimal investment vs outstanding publicity value • Who’s involved: • Client Experience Team initiated > IT, compliance, and marketing • Lessons learned: • Email Authentication Requirement – Migrating banks needs to have a complete list of all entities that sends email on their behalf, so they can create their SPF & DKIM records correctly. • Communication: • Non-issue for customers; begin communicating 1-2 months in advance

  7. Why migrate: • Enhanced security that’s easy to identify • Security banks should do in any TLD, plus gating that keeps out bad actors • 3. Requires minimal investment • Phased Rollout: • DNSSEC & Registrar (2-factor, DS record) • Website transition to .BANK (Marketing site first) • SPF, DKIM, DMARC • Receive email at .BANK • Send email from .BANK (once certain that SPF/DKIM/DMARC are correct) • Communication: • Non-issue for customers; 301 redirect and email forwarding did the job and

  8. Resources • Book a .BANK Migration Consultation: https://go.ftld.com/meetings/drew89 • Get a .BANK Domain: https://www.register.BANK/get-started • Security Requirements: https://www.register.BANK/securityrequirements • Implementation Hub:https://go.ftld.com/implementation-hub • Security Requirement Vendors: https://www.register.bank/third-party-provider-program/ • Drew Schiff: drew@fTLD.com | 202.589.2528

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