Results

1. Results U.S.Army 2005 MWR Leisure Needs Survey Picatinny Arsenal New Jersey

2. BRIEFING OUTLINE • LEISURE NEEDS SURVEY • Project Overview • Methodology • Patron Sample • Products • SURVEY RESULTS • MWR Programs and Facilities • Army Community Service • Child and Youth Services • Leisure Activities • Deployment and MWR • Career Intentions • NEXT STEPS

3. PROJECT OVERVIEW Analyzing and forecasting the external environment Analyzing programs and markets Developing alternatives Formulating the strategic business plan Formulating operational business plans Monitoring and evaluating plan implementation Mission and vision statements Customer and market analysis Policies, regulations, mission, and laws Composite evaluation Strategic goals and objectives Program business plans Programs and facilities inventory and analysis Installation and community profiles Planning projections and assumptions Monitoring, assessment, and feedback Implementation guidance Functional support plans Competitive analysis Business and industry standards and trends Integrated SWOT analysis Capital Improvements program Program costs and resources analysis Contingency plans MWR STRATEGIC BUSINESS PLANNING MODEL COMPONENTS ELEMENTS

4. METHODOLOGY • PROJECT SCOPE • 92 sites were surveyed in 2005 - Northeast (21 sites) - Europe (20 sites) - Northwest (10 sites) - Korea (9 sites) - Southeast (13 sites) - Pacific (5 sites) - Southwest (14 sites) • 249,555 surveys were distributed throughout the Army to four patron groups: • Active Duty Soldiers • Spouses of Active Duty Soldiers (CONUS only) • DA Civilians • Retirees (CONUS only) • 1,642 surveys were distributed at Picatinny Arsenal • SURVEY ADMINISTRATION • Designed to collect information on installation MWR programs and facilities as well as the leisure activities of your potential market • 65 multiple choice questions; 7 questions were tailored to your specific installation issues

5. METHODOLOGY • SURVEY ADMINISTRATION (Continued) • Active Duty and DA Civilian surveys distributed by installation POCs • Spouses of Active Duty and Retiree surveys direct mailed to home addresses (CONUS only) • Web survey option offered for the first time to all respondents

6. METHODOLOGY • SURVEY SAMPLE • Four population segments - Active Duty - Civilian Employees - Spouses of Active Duty (CONUS only) - Retirees (CONUS only) • Response Rates and Confidence Intervals for each patron group and overall sample _____________________________________________________ * Response rate is calculated by dividing the number of surveys returned by the number of surveys distributed. It should be noted that low response rates (i.e., less than 20%) increase the chance that one or more subgroups (e.g., for active duty patron group, E1-E4 is a subgroup) may be over- or under-represented. Any patron groups with fewer than 15 survey respondents do not have their data reported to protect privacy and ensure representativeness. **A confidence interval for a sample mean tells us the range in which we are likely to find the true population mean: Assume 300 surveys were returned for an active duty patron group of 1,350. 52% responded that they used the gym in the last year. The 95% confidence interval for this case would be 5%. Thus there is a 95% chance that the TOTAL number of active duty at this installation who used the gym last year is between 47% and 57%. We can be 95% confident that between 634 and 770 active duty used the gym last year.

7. PATRON SAMPLE* RESPONDENT POPULATION SEGMENTS SPOUSES OF ACTIVE DUTY (n = 17) CIVILIANS (n = 226) RETIREES (n = 85) *The n provided for each patron group is equal to the number of respondents who provided their rank or paygrade.

8. PRODUCTS • PRODUCTS • Comprehensive installation report of survey data in electronic form • SPSS data file provided to installation representatives for further analyses, if desired • Installation level briefing of findings • IMA and Army level roll-up reports and briefings • PRODUCT DISTRIBUTION • All products provided on CD • CD distribution to installation MWR Directors, IMA Headquarters, and U.S. Army Community and Family Support Center

9. MWR PROGRAMS & FACILITIES: USAGE AT PICATINNY ARSENAL MOST FREQUENTLY USED FACILITIES LEAST FREQUENTLY USED FACILITIES Fitness Center/Gymnasium 77% Army Lodging 55% Child Development Office 51% ITR – Commercial Travel Agency 41% Swimming Pool 41% RV Park 71% Bowling Pro Shop 61% Car Wash 58% Arts & Crafts Center 50% Cabins & Campgrounds 48%

10. MWR PROGRAMS & FACILITIES: SATISFACTION AT PICATINNY ARSENAL* FACILITIES WITH HIGHEST SATISFACTION RATINGS* FACILITIES WITH LOWEST SATISFACTION RATINGS* Golf Course 4.77 School Age Services 4.64 Golf Course Pro Shop 4.59 Swimming Pool 4.49 ITR – Commercial Travel Agency 4.39 Multipurpose Sports/Tennis Courts 3.40 Athletic Fields 3.83 Youth Center 4.00 Post Picnic Area 4.14 Fitness Center/Gymnasium 4.22 *Programs and facilities were rated on a 5 point scale: 5 = Very Satisfied and 1 = Very Dissatisfied

11. MWR PROGRAMS & FACILITIES: QUALITY AT PICATINNY ARSENAL* FACILITIES WITH HIGHEST QUALITY RATINGS* FACILITIES WITH LOWEST QUALITY RATINGS* Golf Course 4.70 Golf Course Pro Shop 4.60 Swimming Pool 4.39 School Age Services 4.38 Child Development Center 4.34 Multipurpose Sports/Tennis Courts 3.24 Athletic Fields 3.62 Post Picnic Area 3.87 BOSS 3.87 Recreation/Community Activity Ctr. 3.96 • *Programs and facilities were rated on a 5 point scale: 5 = Very Good and 1 = Very Poor. These ratings are an average • of three quality scores: Building/Facility/Space, Equipment/Furnishings, and Personnel.

12. MWR PROGRAMS & FACILITIES: FOOD AND BEVERAGE SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

13. MWR PROGRAMS & FACILITIES: CATERING SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

14. MWR PROGRAMS & FACILITIES: ENTERTAINMENT SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

15. MWR PROGRAMS & FACILITIES: CLUB PROGRAM ELIMINATION EFFECT ON ARMY QOL

16. MWR PROGRAMS & FACILITIES: RECREATION PROGRAM ELIMINATION EFFECT ON ARMY QOL

17. MWR PROGRAMS & SERVICES: MOST AND LEAST IMPORTANT ACTIVITIES/PROGRAMS Respondents were asked to select the 7 most important and 7 least important activities and programs offered on an Army installation. Top 7 Activities/Programs Fitness Center/Gymnasium 77% Army Lodging 55% Child Development Center 51% ITR Office 41% Swimming Pool 41% Golf Course 40% Athletic Fields 40% RV Park 71% Bowling Pro Shop 61% Car Wash 58% Arts & Crafts Center 50% Cabins & Campgrounds 48% Bowling Food & Beverage 45% Bowling Center 42% Bottom 7 Activities/Programs

18. MWR PROGRAMS & SERVICES: SOURCES OF INFORMATION* *The top 3 sources of MWR information are shaded for each patron group and the total population.

19. MWR PROGRAMS/SERVICES: GENERATE FEELING THAT THE ARMY CARES ABOUT ITS PEOPLE* * Positive = moderate, great or very great extent

20. ARMY COMMUNITY SERVICE:AWARENESS AND BENEFIT - SPOUSES * Percentage of Spouses of Active Duty Member users

21. ARMY COMMUNITY SERVICE: POSITIVE IMPACTS ON SPOUSES * Positive = moderate, great or very great extent

22. CHILD AND YOUTH SERVICES: POSITIVE IMPACTS ON SPOUSES * Positive = moderate, great or very great extent

23. LEISURE ACTIVITIES: PREFERENCES OVERALL AND BY PATRON GROUP Top 5 for Spouses of Active Duty Going to movie theaters 89% Watching TV, videotapes, and DVDs 70% Attending sports events 60% Gardening 56% Internet access/applications (home) 56% Top 10 Leisure Activities for All Respondents Watching TV, videotapes, and DVDs 78% Going to movie theaters 61% Internet access/applications (home) 57% Entertaining guests at home 56% Plays/shows/concerts 55% Live entertainment 43% Going to beaches/lakes 43% Attending sports events 42% Special family events 42% Gardening 41% Top 5 for Civilians Watching TV, videotapes, and DVDs 91% Going to movie theaters 61% Internet access/applications (home) 60% Entertaining guests at home 57% Plays/shows/concerts 57% Top 5 for Retirees Watching TV, videotapes, and DVDs 75% Walking 57% Entertaining guests at home 53% Going to movie theaters 53% Internet access/applications (home) 53%

24. LEISURE ACTIVITIES: PREFERENCES BY ACTIVITY CATEGORY Team Sports Sports and Fitness Softball 9% Basketball 8% Soccer 6% Volleyball 5% Self-directed sports tournaments 5% Walking 40% Cardiovascular equipment 38% Weight/strength training 23% Golf 18% Running/jogging 18% Outdoor Recreation Entertainment Going to beaches/lakes 43% Picnicking 33% Fishing 24% Bicycle riding/mountain biking 24% Camping/hiking/backpacking 23% Watching TV, videotapes, and DVDs 78% Going to movie theaters 61% Plays/shows/concerts 55% Live entertainment 43% Attending sports events 42% Social Special Interests Entertaining guests at home 56% Special family events 42% Happy hour/social hour 31% Dancing 26% Night clubs/lounges 25% Internet access/applications (home) 57% Gardening 41% Digital photography 39% Computer games 30% Automotive maintenance & repair 27%

25. LEISURE ACTIVITIES: MARKET SHARE OFACTIVITY PREFERENCES ON POST* *Top 7 leisure activity preferences ranked by on-post participation.

26. LEISURE ACTIVITIES: MARKET SHARE OF SPECIAL INTEREST ACTIVITY PREFERENCES BY LOCATION* *Top 7 special interest activity preferences ranked by overall participation.

27. DEPLOYMENT AND MWR: IMPORTANCE OF ACCESS TO MWR DURING DEPLOYMENT

28. DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT IN THEATER OR AT HOME INSTALLATION

29. DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT COMPARED TO NON-DEPLOYMENT

30. CAREER INTENTIONS: SPOUSES OF ACTIVE DUTY MEMBERS

31. NEXT STEPS • INSTALLATION REPORTS • Review information on 91 leisure activities and up to 40 MWR facilities • Share with Commander and program managers • DATA APPLICATIONS • Action planning for program change and enhancement • Strategic business planning • Five year program planning • Priorities for Project Validation Assessments • Follow-up focus groups on items of interest or for clarification of findings • Input into the Installation Status Report (ISR)