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Program P lans and Program E valuation . l ogic model. s trongly disagree. p ublic value. money. outcomes. b usiness plan. stakeholders. s lightly agree. data. m oderately agree. program plan. t o what extent do you agree?. m oderately disagree. s lightly disagree. outcomes.
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Program Plans and Program Evaluation logic model strongly disagree public value money outcomes business plan stakeholders slightly agree data moderately agree program plan to what extent do you agree? moderately disagree slightly disagree outcomes promotion measurable objectives inputs strongly agree impacts outputs focus group survey funding
Objective: You will understand the value of program plans and evaluation plansas well as how they are related to each other.
Table of Contents • What is a program? • What is a program plan (aka business plan)? • How will YOU benefit from creating a program plan? • What is program evaluation? • How will YOU benefit form doing an evaluation of your program? • Why do you need a program plan before you do an evaluation? • Why a logic model a good first step towards your program plan and evaluation plan?
What is a program? A program is a package of strategically planned events, activities and products that work together to achieve common goals. While there are no rules that define where a program stops and starts, generally the boundaries of a program are defined by what goals it works to achieve.
What is a program plan? Program plans (AKA a business plans) articulate what a program does and how it does it. Included in the plan are: • What resources (money, people, partners, etc.) are needed to implement the program. • The program’s activities, events and products. • The learning, attitude, behavior and impact goals that those activities, events and products are expected to achieve. • How the program is actually implemented. • A plan for the program’s evaluation.
How will you benefit from creating a program plan? Program plans should be useful to you because they: • Help you get clear on what your program does, why it does it, and how it does it. • Outline what success looks like. • Communicate the value of your program to stakeholders. • Make it easy for you to know what to and when to evaluate. • Make it easy to know what you will report for the Federal Report.
What is program evaluation? Program evaluation is the use of systematic inquiry to gather data for the purpose of making decisions about a program, improving a program, or increasing understanding of a program.
Why do you need to have a program plan before you do an evaluation? First of all, an evaluation plan is part of a thorough program plan! Secondly, before you can evaluate your program, you need to know what it is expected to achieve and how it is going to achieve it. • A program’s goals help you figure out what evaluation questions to ask, what indictors to measure, and what are the criteria for success. • Understanding how a program is implemented also helps you figure out what indicators to measure and when it is appropriate to collect data. DO NOT attempt to evaluate your program if you do not have a program plan.
How will you benefit from evaluating your program? A good evaluation will: • Require you have created a program plan. . • Produce data that demonstrates the value of your program. • Give you an idea of what your program is and is not doing well and therefore how to improve your program/program plan. . • Help you prioritize and make decisions for the future. • Give you sound data for the Federal Report. • Help you with promotion.
Why is a logic model a good first step? A logic model is an easy way to layout what resources are needed to produce your program’s activities, events and products and how those activity, events and products lead to your program’s goals.
Why is a logic model a good first step? A logic model has four main parts: • Inputs: The resources you invest. • Outputs: Your program’s activities, events and products. • Outcomes: The learning gains and attitude and behavior changes you hope to see in participants. • Impacts: The big-picture problem your program strives to improve upon in the long-run. If you figure out each part and how the parts work together, you will an outline from which to develop your program plan and your evaluation plan.
resources • University of Wisconsin Extension Program Planning Guide • Kellogg Foundation Logic Model Guide • Emory Prevention Research Center’s presentation on Logic Models and Evaluation
If you have further questions on how to develop a program plan or evaluation plan, contact Whitney Meredith at mered025@umn.edu.