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Catch the Wave to the Disability Market

Catch the Wave to the Disability Market. USBLN National Conference Tuesday, October 2, 2012 Ron Pettit Royal Caribbean Cruises Ltd. SURFING ABOARD FREEDOM OF THE SEAS. Disability Market. We all know the statistics… 57 million Americans with disabilities 1

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Catch the Wave to the Disability Market

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  1. Catch the Waveto the Disability Market USBLN National Conference Tuesday, October 2, 2012 Ron Pettit Royal Caribbean Cruises Ltd SURFING ABOARD FREEDOM OF THE SEAS

  2. Disability Market • We all know the statistics… • 57 million Americans with disabilities 1 • $220 billion disposable income 1 But, do we know… • How many people with disabilities travel? • 21 million adults with disabilities 2 • $13.6 billion annually 2 • How many people with disabilities take a cruise? • 12% of people with disabilities 2 • 10% of people without disabilities 3 1 U.S. Census 2 Open Doors Organization and U.S. Travel Association 3 Cruise Lines International Association

  3. Accessible Staterooms • Wider doors • Automatic doors (some ships) • Roll-in showers • Fold down shower seats • Hand-held shower heads • Grab bars • Lowered sink and vanity • Raised toilet seats • Lowered closet rods and safes OASIS OF THE SEAS LIBERTY OF THE SEAS

  4. Accessible Features POOL LIFTS LOWERED TABLES WAYFINDING RAMPED AREAS BRAILLE/TACTILE LOWERED COUNTERS

  5. Access Department • Dedicated group to this market segment • Respond to guest and travel agent inquiries • Different channels: calls, e-mails, faxes

  6. Consumer Website

  7. Consumer Website

  8. Brochure

  9. Webinar • Target audience: • Travel Agents • Overview of accessible products and services

  10. Social Media • Target audience: • Guests • Travel Agents • Blog entry • Facebook • Twitter • answeritroyally.com/blog

  11. Cruise Lines International Association Industry Association Promote Cruising Cruise Ship Features and Amenities Finder cruising.org

  12. Society for Accessible Travel & Hospitality • Sponsorship • Presentations • Ship Tours • sath.org SHIP TOUR ON NAVIGATOR OF THE SEAS

  13. Open Doors Organization • Tap into experts • Use people with disabilities • opendoorsnfp.org

  14. The Ocean FundShake-A-Leg Miami • theoceanfund.com • shakealegmiami.org

  15. Get Out There Commercial

  16. Godmother Jean Driscoll

  17. Deaf Freedom Cruise MUSTER DRILL AT THE GANGWAY GUEST RELATIONS DESK INTERPRETERS CUSTOM ROOM KIT

  18. Thank you! FAREWELL SHOW AT DEAF FREEDOM CRUISE

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