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Catch the Wave to the Disability Market. USBLN National Conference Tuesday, October 2, 2012 Ron Pettit Royal Caribbean Cruises Ltd. SURFING ABOARD FREEDOM OF THE SEAS. Disability Market. We all know the statistics… 57 million Americans with disabilities 1
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Catch the Waveto the Disability Market USBLN National Conference Tuesday, October 2, 2012 Ron Pettit Royal Caribbean Cruises Ltd SURFING ABOARD FREEDOM OF THE SEAS
Disability Market • We all know the statistics… • 57 million Americans with disabilities 1 • $220 billion disposable income 1 But, do we know… • How many people with disabilities travel? • 21 million adults with disabilities 2 • $13.6 billion annually 2 • How many people with disabilities take a cruise? • 12% of people with disabilities 2 • 10% of people without disabilities 3 1 U.S. Census 2 Open Doors Organization and U.S. Travel Association 3 Cruise Lines International Association
Accessible Staterooms • Wider doors • Automatic doors (some ships) • Roll-in showers • Fold down shower seats • Hand-held shower heads • Grab bars • Lowered sink and vanity • Raised toilet seats • Lowered closet rods and safes OASIS OF THE SEAS LIBERTY OF THE SEAS
Accessible Features POOL LIFTS LOWERED TABLES WAYFINDING RAMPED AREAS BRAILLE/TACTILE LOWERED COUNTERS
Access Department • Dedicated group to this market segment • Respond to guest and travel agent inquiries • Different channels: calls, e-mails, faxes
Webinar • Target audience: • Travel Agents • Overview of accessible products and services
Social Media • Target audience: • Guests • Travel Agents • Blog entry • Facebook • Twitter • answeritroyally.com/blog
Cruise Lines International Association Industry Association Promote Cruising Cruise Ship Features and Amenities Finder cruising.org
Society for Accessible Travel & Hospitality • Sponsorship • Presentations • Ship Tours • sath.org SHIP TOUR ON NAVIGATOR OF THE SEAS
Open Doors Organization • Tap into experts • Use people with disabilities • opendoorsnfp.org
The Ocean FundShake-A-Leg Miami • theoceanfund.com • shakealegmiami.org
Deaf Freedom Cruise MUSTER DRILL AT THE GANGWAY GUEST RELATIONS DESK INTERPRETERS CUSTOM ROOM KIT
Thank you! FAREWELL SHOW AT DEAF FREEDOM CRUISE