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Tourism arrivals performance for 2010

Tourism arrivals to South Africa in 2010 grew by 15.1%, exceeding global growth of 6.7%. Strong performance from various regions led to overall growth, with significant increases from Europe, North America, Asia, and Africa. The Americas and Asia & Australasia showed the highest growth rates. The analysis highlights specific growth patterns from different regions and markets, showcasing a vibrant tourism sector in South Africa.

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Tourism arrivals performance for 2010

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  1. Tourism arrivals performance for 2010 1 March 2011

  2. SA continues to outperform global tourism growth, which grew by 6.7% in 2010 while tourist arrivals to South Africa grew by 15.1% Year-on-Year Change in Tourist Arrivals to each region % Change Note: UNWTO estimates incorporate provisional data for some regions Source: Statssa Tourism & Migration release December 2010, SAT analysis; UNWTO World Tourism Barometer, Jan 2011

  3. Tourist arrivals performance in 2010 exceeded that of 2009 across all months. For the first time we recorded a peak in June, traditionally our low season Tourist Arrivals to South Africa by Month Source: StatsSA, Tourism & Migration release, SAT analysis

  4. While there was growth from all markets in 2010, long-haul markets grew the fastest at 21% Tourist arrivals to South Africa have grown at a faster rate than the global growth rate Tourist Arrivals to South Africa and Global Arrivals, 2009 and 2010 950 6.7% Tourist Arrivals (Millions) 15.1% 12.8% 21% 14% Africa Air Markets Africa Land Markets Long-haul Markets Global Arrivals All Markets Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis UNWTO Tourism Barometer Jan 2011

  5. Tourist arrivals to South Africa grew to 8,073,552 in 2010. This growth was driven by growth from all regions Europe • 1,321,624 arrivals • 8.1% up from 2009 North America • 337,652 arrivals • 22.5% up from 2009 Middle East • 49,279 arrivals • 19.3% up from 2009 Asia • 259,961 arrivals • 39.1% up from 2009 Central & South America Australasia • 120,329 arrivals • 109.2% up from 2009 • 128,149 arrivals • 26.3% up from 2009 AFRICA • 5,721,639 arrivals • 12.8% up from 2009 Indian Ocean Islands • 19,538 arrivals • 19.2% up from 2009 Source: StatsSA, Tourism & Migration release, SAT analysis

  6. The Americas and Asia & Australasia grew the fastest in 2010 with growth of 37.4% and 34.6% respectively Tourist Arrivals to South Africa by Region, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  7. There has been strong growth from the African air markets Tourist arrivals to South Africa from Africa air markets, Jan to Dec Tourist arrivals Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

  8. Saudi Arabia and UAE were the only markets in this region that recorded declines Tourist arrivals to South Africa from the top 10 “Other Africa- air” markets, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  9. Growth in the Africa land region was driven by growth in Lesotho and Zimbabwe Tourist arrivals to South Africa from Africa land markets, Jan to Dec Tourist arrivals Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

  10. The Americas showed strong growth driven by all markets in the region. The strong performance from the “other” markets in the region were the result of the 2010 FIFA World Cup Tourist arrivals to South Africa from the Americas, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  11. The growth in the “Other” Americas region was the result of the 2010 FIFA World Cup Tourist arrivals to South Africa from the top 10 “Other Americas” markets, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  12. Tourist arrivals from the Asia & Australasia region increased by 34.6% due to strong performance from China, Australia and India Tourist arrivals to South Africa from Asia & Australasia, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  13. Taiwan and Singapore were the only markets in this region that did not record growth in 2010 Tourist arrivals from top 10 “Other Asia & Australasia” markets, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  14. Tourist arrivals from Europe grew by 8.1% over 2009 with all markets in the region recording growth Tourist arrivals to South Africa from Europe, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  15. Ireland was the only market that recorded a decline as a result of the financial challenges in this country Tourist arrivals to South Africa from the top 10 “Other Europe” markets, Jan to Dec Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  16. Neighbouring SADC continues to be the major source market with Zimbabwe moving into first position ahead of Lesotho Top 20 source markets Tourist arrivals Source: StatsSA, Tourism & Migration release, SAT analysis

  17. Zimbabwe is the largest land market while Nigeria is the largest source market from the African air markets Top African land source markets Tourist arrivals Top 20 African air source markets Tourist arrivals Note: Africa Air Markets are markets where at least 60% arrives to SA use air transport; Africa Land Markets are markets where at least 60% of arrivals to SA use road transport. Long-haul markets include all countries outside of Africa Source: StatsSA, Tourism & Migration release, SAT analysis

  18. The UK, USA, Germany, Netherlands and France remain the top 5 overseas source markets Top 20 Long-haul markets Tourist arrivals Source: Table A December 2009

  19. For more information contact: • South African Tourism • Private Bag X10012 • Sandton • Johannesburg • 2146 • Tel: +2711 895 3000 • Email: research@southafrica.net • www.southafrica.net

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